{"id":30797,"date":"2021-06-30T11:57:12","date_gmt":"2021-06-30T11:57:12","guid":{"rendered":"https:\/\/be.altares.dev\/?p=30797"},"modified":"2023-09-12T16:14:18","modified_gmt":"2023-09-12T14:14:18","slug":"why-master-data-management-is-the-key-to-a-strong-customer-relationship","status":"publish","type":"post","link":"https:\/\/www.altares.be\/en\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/","title":{"rendered":"Why master data management is the key to strong customer relationships"},"content":{"rendered":"<p>A strong customer relationship is essential for securing your revenue. In this blog we explain how to build a strong relationship with your customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.jpg\" alt=\"man achter laptop\" class=\"wp-image-36116\" srcset=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.jpg 900w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-300x157.jpg 300w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-150x79.jpg 150w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-768x402.jpg 768w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-18x9.jpg 18w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-24x13.jpg 24w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-36x19.jpg 36w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-48x25.jpg 48w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"klantbinding-bouw-je-door-je-klant-echt-te-leren-kennen\">Customer loyalty starts with really getting to know your customer<\/h2>\n\n\n\n<p>A prospect goes through several stages in a sales process before they become a client. Throughout the process, one thing is the same though: your customer wants to see how you can add value, or how you can solve their problem. To know exactly where you can add value for your customer, it is important that you really get to know your customer. Ideally, you want to know everything about them, because the more you know about your prospects and customers, the easier it becomes to satisfy their needs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hoe-master-data-management-je-helpt-om-echt-waarde-toe-te-voegen-aan-je-klantrelatie\">How master data management helps you to add value&nbsp;<\/h2>\n\n\n\n<p>A lack of clear business information can make it difficult for today's sales professionals to be well-prepared for interaction moments with customers. Master data management can help you organize your CRM in such a way that you get an accurate and complete picture of your customer.&nbsp;<\/p>\n\n\n\n<p>Data about business relations is often stored in different systems or applications. The problem: these systems do not talk to each other, they all speak a different language. As a result, information is often listed differently in individual systems. As a sales professional, collecting data from all these different applications is too time-consuming. Ideally, You want customer data to move throughout your organization so that everyone is looking at the same data, even though they are working in different systems.&nbsp;<\/p>\n\n\n\n<p>By applying the<a href=\"https:\/\/www.altares.be\/en\/our-data\/duns-number\/\"> D-U-N-S\u00ae number <\/a>as a key to company records, you link data from different systems or applications to each other. By applying these unique codes, you can easily trace duplicate records. As a result, all the information about one company is in the right, central place. This gives you an overall picture of all your business relations.  Once you have the right information at your disposal, you can make a difference by offering your customers a personalized offer. Of course, this always works better than the standard pitches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"de-sleutel-tot-succes-een-360-graden-klantbeeld\">The key to success: a 360-degree customer view<\/h2>\n\n\n\n<p>The starting point for adding value is understanding the customer. This means you want to know everything about the industry they are in and their specific situation at the moment. In addition, it is also worth taking a look at the future of the organization. Who knows, maybe something will happen that could be anticipated with your product or service. You really want to know everything about your customer in every area. We call this a <a href=\"https:\/\/www.altares.be\/en\/whitepapers\/sales-guide-how-to-build-a-360-degree-customer-view\/\">360-degree customer view<\/a>.<\/p>\n\n\n\n<p>With a 360-degree customer view, you can make the customer experience more personal and relevant. Your customer can count on a trusted sparring partner who is always up to date, thinks along with them and can respond quickly. With a combination of insight into the sector and better information about prospects, you can position your solution in the most relevant way for the prospect. So you can show them how you are really going to add value. This ensures higher customer satisfaction and a smoother sales process.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Curious to know what you need to get a 360-degree view of your customers? <a href=\"https:\/\/www.altares.be\/en\/whitepapers\/sales-guide-how-to-build-a-360-degree-customer-view\/\">Download<\/a> our free sales guide: <a href=\"https:\/\/www.altares.be\/en\/whitepapers\/sales-guide-how-to-build-a-360-degree-customer-view\/\">\"How to build a 360-degree customer view\".<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A strong customer relationship is essential for securing your revenue. In this blog we explain how to build a strong relationship with your customers. <\/p>","protected":false},"author":5,"featured_media":30821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19,22],"tags":[],"class_list":["post-30797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-master-data-management","category-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom master data management de basis is van een sterke klantrelatie<\/title>\n<meta name=\"description\" content=\"Een sterke klantrelatie is essentieel voor het veiligstellen van jouw omzet. In deze blog leggen we uit hoe je een sterke klantrelatie bouwt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altares.be\/en\/blog\/master-data-management\/why-master-data-management-is-the-key-to-a-strong-customer-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waarom master data management de basis is van een sterke klantrelatie\" \/>\n<meta property=\"og:description\" content=\"Een sterke klantrelatie is essentieel voor het veiligstellen van jouw omzet. In deze blog leggen we uit hoe je een sterke klantrelatie bouwt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altares.be\/en\/blog\/master-data-management\/why-master-data-management-is-the-key-to-a-strong-customer-relationship\/\" \/>\n<meta property=\"og:site_name\" content=\"Altares\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T11:57:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T14:14:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/BE_MDM_customerrelationship.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anne de Geus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Waarom master data management de basis is van een sterke klantrelatie\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne de Geus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\"},\"author\":{\"name\":\"Anne de Geus\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/person\\\/51de691f2083dfb43a1308c2f4b31b25\"},\"headline\":\"Waarom master data management de basis is van een sterke klantrelatie\",\"datePublished\":\"2021-06-30T11:57:12+00:00\",\"dateModified\":\"2023-09-12T14:14:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\"},\"wordCount\":575,\"publisher\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\",\"articleSection\":[\"Master Data Management\",\"Sales &amp; Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\",\"url\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\",\"name\":\"Waarom master data management de basis is van een sterke klantrelatie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\",\"datePublished\":\"2021-06-30T11:57:12+00:00\",\"dateModified\":\"2023-09-12T14:14:18+00:00\",\"description\":\"Een sterke klantrelatie is essentieel voor het veiligstellen van jouw omzet. In deze blog leggen we uit hoe je een sterke klantrelatie bouwt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\",\"contentUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\",\"width\":1000,\"height\":523,\"caption\":\"Waarom master data management de basis is van een sterke klantrelatie\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.altares.be\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Waarom master data management de basis is van een sterke klantrelatie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#website\",\"url\":\"https:\\\/\\\/www.altares.be\\\/\",\"name\":\"Altares\",\"description\":\"part of the Dun &amp; Bradstreet worldwide network\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.altares.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\",\"name\":\"Altares\",\"url\":\"https:\\\/\\\/www.altares.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Altares_RGB_liggend.svg\",\"contentUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Altares_RGB_liggend.svg\",\"width\":145.57333,\"height\":20.52,\"caption\":\"Altares\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/person\\\/51de691f2083dfb43a1308c2f4b31b25\",\"name\":\"Anne de Geus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f637b195224280571c9d07af4b1944ab0828c5f570216b88cc1631795077e5eb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f637b195224280571c9d07af4b1944ab0828c5f570216b88cc1631795077e5eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f637b195224280571c9d07af4b1944ab0828c5f570216b88cc1631795077e5eb?s=96&d=mm&r=g\",\"caption\":\"Anne de Geus\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why master data management is the key to strong customer relationships","description":"A strong customer relationship is essential for securing your revenue. In this blog we explain how to build a strong relationship with your customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.altares.be\/en\/blog\/master-data-management\/why-master-data-management-is-the-key-to-a-strong-customer-relationship\/","og_locale":"en_US","og_type":"article","og_title":"Waarom master data management de basis is van een sterke klantrelatie","og_description":"Een sterke klantrelatie is essentieel voor het veiligstellen van jouw omzet. In deze blog leggen we uit hoe je een sterke klantrelatie bouwt.","og_url":"https:\/\/www.altares.be\/en\/blog\/master-data-management\/why-master-data-management-is-the-key-to-a-strong-customer-relationship\/","og_site_name":"Altares","article_published_time":"2021-06-30T11:57:12+00:00","article_modified_time":"2023-09-12T14:14:18+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/BE_MDM_customerrelationship.png","type":"image\/png"}],"author":"Anne de Geus","twitter_card":"summary_large_image","twitter_title":"Waarom master data management de basis is van een sterke klantrelatie","twitter_image":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png","twitter_misc":{"Written by":"Anne de Geus","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/#article","isPartOf":{"@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/"},"author":{"name":"Anne de Geus","@id":"https:\/\/www.altares.be\/#\/schema\/person\/51de691f2083dfb43a1308c2f4b31b25"},"headline":"Waarom master data management de basis is van een sterke klantrelatie","datePublished":"2021-06-30T11:57:12+00:00","dateModified":"2023-09-12T14:14:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/"},"wordCount":575,"publisher":{"@id":"https:\/\/www.altares.be\/#organization"},"image":{"@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png","articleSection":["Master Data Management","Sales &amp; Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/","url":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/","name":"Why master data management is the key to strong customer relationships","isPartOf":{"@id":"https:\/\/www.altares.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/#primaryimage"},"image":{"@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png","datePublished":"2021-06-30T11:57:12+00:00","dateModified":"2023-09-12T14:14:18+00:00","description":"A strong customer relationship is essential for securing your revenue. In this blog we explain how to build a strong relationship with your customers.","breadcrumb":{"@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/#primaryimage","url":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png","contentUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png","width":1000,"height":523,"caption":"Waarom master data management de basis is van een sterke klantrelatie"},{"@type":"BreadcrumbList","@id":"https:\/\/www.altares.be\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.altares.be\/"},{"@type":"ListItem","position":2,"name":"Waarom master data management de basis is van een sterke klantrelatie"}]},{"@type":"WebSite","@id":"https:\/\/www.altares.be\/#website","url":"https:\/\/www.altares.be\/","name":"Altares","description":"part of the Dun &amp; Bradstreet worldwide network","publisher":{"@id":"https:\/\/www.altares.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.altares.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.altares.be\/#organization","name":"Altares","url":"https:\/\/www.altares.be\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.altares.be\/#\/schema\/logo\/image\/","url":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/03\/Altares_RGB_liggend.svg","contentUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/03\/Altares_RGB_liggend.svg","width":145.57333,"height":20.52,"caption":"Altares"},"image":{"@id":"https:\/\/www.altares.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.altares.be\/#\/schema\/person\/51de691f2083dfb43a1308c2f4b31b25","name":"Anne de Geus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f637b195224280571c9d07af4b1944ab0828c5f570216b88cc1631795077e5eb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f637b195224280571c9d07af4b1944ab0828c5f570216b88cc1631795077e5eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f637b195224280571c9d07af4b1944ab0828c5f570216b88cc1631795077e5eb?s=96&d=mm&r=g","caption":"Anne de Geus"}}]}},"_links":{"self":[{"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/posts\/30797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/comments?post=30797"}],"version-history":[{"count":0,"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/posts\/30797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/media\/30821"}],"wp:attachment":[{"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/media?parent=30797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/categories?post=30797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altares.be\/en\/wp-json\/wp\/v2\/tags?post=30797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}