{"id":18166,"date":"2018-05-02T08:52:00","date_gmt":"2018-05-02T08:52:00","guid":{"rendered":"https:\/\/devalt-kambatiag.savviihq.com\/?post_type=nieuws&p=18166"},"modified":"2023-06-08T11:03:22","modified_gmt":"2023-06-08T09:03:22","slug":"dept-place-le-contenu-au-coeur-du-repositionnement-d-altares-d-and-b","status":"publish","type":"nieuws","link":"https:\/\/www.altares.be\/fr\/nieuws\/dept-zet-content-centraal-bij-herpositionering-altares-db\/","title":{"rendered":"Dept place le contenu au c\u0153ur du repositionnement d\u2019Altares D&B"},"content":{"rendered":"

Rotterdam, le 2 mai 2018 \u2013 Altares Dun & Bradstreet (Altares D&B), l\u2019un des plus gros fournisseurs internationaux de donn\u00e9es, a sollicit\u00e9 les services de l\u2019agence num\u00e9rique Dept pour l\u2019\u00e9laboration et la mise en place de sa strat\u00e9gie de marketing de contenu afin d\u2019amorcer le repositionnement de l\u2019entreprise.<\/h3>\n\n\n\n

\u00c0 l\u2019aide de la plus grande base de donn\u00e9es commerciales au monde, compos\u00e9e d\u2019informations commerciales relatives \u00e0 plus de 300 millions d\u2019entreprises, l\u2019organisation vise \u00e0 d\u00e9crocher le titre de plus grand fournisseur de donn\u00e9es de r\u00e9f\u00e9rence. Dept a travaill\u00e9 en \u00e9troite collaboration avec Altares D&B sur le d\u00e9veloppement de contenus avec des solutions concr\u00e8tes pour l\u2019organisation de la gestion des donn\u00e9es de grandes organisations. \u00c0 l\u2019aide d\u2019une meilleure synchronisation entre les ventes, le marketing et la publicit\u00e9, un contact est \u00e9tabli avec les groupes cibles B2B ad\u00e9quats et des livres blancs, des articles de blog et des vid\u00e9os adapt\u00e9s leur sont propos\u00e9s.<\/p>\n\n\n\n

Martijn Baart, account manager chez Dept : \u00ab Nos connaissances approfondies en mati\u00e8re de strat\u00e9gie de marketing de contenu combin\u00e9es \u00e0 l\u2019expertise d\u2019Altares en mati\u00e8re de donn\u00e9es nous ont permis de repositionner l\u2019entreprise sur le march\u00e9. En \u00e9troite collaboration, Dept a combin\u00e9 l\u2019expertise de ses strat\u00e8ges de contenu avec les comp\u00e9tences sp\u00e9cialis\u00e9es d\u2019Altares. Nous avons ainsi pu mettre en place une base de donn\u00e9es de contenu ainsi qu\u2019une strat\u00e9gie de marketing de contenu qui suscitaient \u00e0 la fois l\u2019engagement et touchaient un groupe cible plus vaste. \u00bb<\/p>\n\n\n\n

\u00ab En nous r\u00e9inventant, nous voulons d\u00e9poussi\u00e9rer l\u2019image que les donn\u00e9es ont encore trop souvent \u00bb, ajoute Wieke Jong, content & campaign marketing officer chez Altares D&B. \u00ab Derri\u00e8re cette \u00e9norme quantit\u00e9 de donn\u00e9es se cache une histoire merveilleuse. \u00c0 l\u2019aide de nos analyses de donn\u00e9es et solutions, nous pouvons aider nos clients \u00e0 transformer les donn\u00e9es en informations pertinentes. \u00bb<\/p>\n\n\n\n

\u00c0 propos de Dept<\/h2>\n\n\n\n

Dept est une agence internationale comptant plus de 750 penseurs et acteurs exp\u00e9riment\u00e9s. Une agence o\u00f9 la cr\u00e9ativit\u00e9, la technologie et les donn\u00e9es vivent en harmonie. L\u2019entreprise contribue \u00e0 r\u00e9inventer et \u00e0 acc\u00e9l\u00e9rer la r\u00e9alit\u00e9 num\u00e9rique en cr\u00e9ant des exp\u00e9riences que les individus d\u00e9sirent et dont les entreprises ont besoin.<\/p>","protected":false},"excerpt":{"rendered":"

Altares Dun & Bradstreet heeft digital agency Dept betrokken bij hun content marketing strategie en herpositionering van het bedrijf.<\/p>","protected":false},"featured_media":20474,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[29],"class_list":["post-18166","nieuws","type-nieuws","status-publish","has-post-thumbnail","hentry","category-persberichten"],"acf":[],"yoast_head":"\nDept zet content centraal bij herpositionering Altares D&B - Altares<\/title>\n<meta name=\"description\" content=\"Altares Dun & Bradstreet heeft digital agency Dept betrokken bij hun content marketing strategie en herpositionering van het bedrijf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altares.be\/fr\/actualites\/dept-place-le-contenu-au-coeur-du-repositionnement-d-altares-d-and-b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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