{"id":18754,"date":"2013-05-22T15:34:00","date_gmt":"2013-05-22T15:34:00","guid":{"rendered":"https:\/\/devalt-kambatiag.savviihq.com\/?post_type=nieuws&p=18754"},"modified":"2023-06-08T11:04:39","modified_gmt":"2023-06-08T09:04:39","slug":"dun-bradstreet-lance-une-nouvelle-application-pour-vos-systemes-crm","status":"publish","type":"nieuws","link":"https:\/\/www.altares.be\/fr\/nieuws\/dun-bradstreet-lanceert-nieuwe-applicatie-voor-crm-systemen\/","title":{"rendered":"Dun & Bradstreet lance une nouvelle application pour vos syst\u00e8mes CRM"},"content":{"rendered":"

Rotterdam, le 22 mai 2013 \u2013 Dun & Bradstreet, D&B (NYSE : DNB), leader mondial dans la livraison de donn\u00e9es et d\u2019informations commerciales dans la sph\u00e8re entrepreneuriale, a annonc\u00e9 que D&B360 \u00e9tait d\u00e8s \u00e0 pr\u00e9sent disponible sur Oracle CRM on Demand, Oracle\u2019s Siebel CRM, Microsoft Dynamics CRM et SAP CRM. Les clients qui ont recours \u00e0 ces diff\u00e9rentes plateformes CRM b\u00e9n\u00e9ficient d\u00e9sormais d\u2019un acc\u00e8s direct aux donn\u00e9es de D&B concernant plus de 225 millions d\u2019entreprises dans le monde entier et 100 millions de contacts.<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\"Ordinateurs<\/figure>\n\n\n\n

De nombreuses entreprises disposent de syst\u00e8mes CRM moins performants qui ne leur permettent pas d\u2019atteindre leurs objectifs. Gr\u00e2ce \u00e0 la gestion de donn\u00e9es et aux possibilit\u00e9s d\u2019enrichissement des donn\u00e9es de D&B360, les d\u00e9partements des ventes et les professionnels du marketing peuvent am\u00e9liorer leurs prestations et susciter davantage d\u2019engagements chez les clients. D&B360 combine les donn\u00e9es commerciales de D&B et ses informations relatives aux march\u00e9s avec des donn\u00e9es de m\u00e9dias sociaux populaires. R\u00e9sultat : des informations presque en temps r\u00e9el qui permettent aux \u00e9quipes des ventes et du marketing de gagner en efficacit\u00e9.<\/p>\n\n\n\n

Corinne Saunders, directrice de Dun & Bradstreet Europe & Worldwide Network s\u2019exprime : \u00ab Avec D&B360, nous utilisons pour la premi\u00e8re fois notre num\u00e9ro DUNS\u00ae D&B unique afin de coupler les donn\u00e9es clients de syst\u00e8mes CRM \u00e0 des sources externes. Ainsi, les clients sont en mesure de g\u00e9n\u00e9rer leurs propres informations et de maximiser les gains en se concentrant sur leurs relations avec les prospects les plus prometteurs. D&B360 vous aide \u00e0 prendre des d\u00e9cisions commerciales ainsi qu\u2019\u00e0 gagner en efficacit\u00e9 et \u00e0 cro\u00eetre gr\u00e2ce \u00e0 un marketing et \u00e0 des ventes plus efficaces. \u00bb<\/p>\n\n\n\n

Andrea Jagla, senior manager Sales Operations chez F5, qui compte parmi les utilisateurs actuels de l\u2019application, s\u2019exprime : \u00ab Apr\u00e8s avoir instaur\u00e9 D&B360, nous avons observ\u00e9 un pic \u00e9lev\u00e9 de l\u2019utilisation du CRM et de la qualit\u00e9 des donn\u00e9es au sein de nos syst\u00e8mes. Nos \u00e9quipes des ventes sont tr\u00e8s satisfaites de l\u2019\u00e9tendue et de la qualit\u00e9 des informations qui sont maintenant disponibles dans notre syst\u00e8me CRM. Elles disposent \u00e0 pr\u00e9sent d\u2019un acc\u00e8s simple \u00e0 toutes les informations dont elles ont besoin pour vendre efficacement, acc\u00e9l\u00e9rer les cycles de ventes et g\u00e9n\u00e9rer de meilleurs r\u00e9sultats. \u00bb<\/p>\n\n\n\n

Les avantages de D&B360 pour les clients<\/h2>\n\n\n\n

Apprendre \u00e0 mieux conna\u00eetre ses clients<\/strong> \u2013 La vaste base de donn\u00e9es commerciales de D&B aide les professionnels des ventes et du marketing \u00e0 mieux segmenter leur client\u00e8le, \u00e0 cerner les faiblesses des clients et \u00e0 d\u00e9velopper des strat\u00e9gies de vente sur mesure.<\/p>\n\n\n\n

Am\u00e9liorer la qualit\u00e9 des donn\u00e9es<\/strong> \u2013 Les activit\u00e9s de vente b\u00e9n\u00e9ficient de donn\u00e9es mises \u00e0 jour et nettoy\u00e9es automatiquement qui \u00e9liminent les doublons et les donn\u00e9es superflues afin d\u2019assurer l\u2019exhaustivit\u00e9 et la pr\u00e9cision des informations.<\/p>\n\n\n\n

Recruter de nouveaux prospects<\/strong> \u2013 Les professionnels de la vente peuvent dresser une liste de prospects et identifier les d\u00e9cideurs cl\u00e9s afin d\u2019\u00e9tablir un contact. Ainsi, l\u2019entonnoir de vente est optimis\u00e9. En utilisant une fonction \u00ab lookalike \u00bb unique, les professionnels de la vente sont en mesure de s\u00e9lectionner les prospects qui pr\u00e9sentent des similitudes avec leurs meilleurs clients existants.<\/p>\n\n\n\n

Optimiser les ventes dans les organisations<\/strong> \u2013 Cette nouvelle application assure une meilleure compr\u00e9hension des informations commerciales. Elle facilite le ciblage des principaux d\u00e9cideurs d\u2019autres d\u00e9partements afin de stimuler une vente organique.<\/p>\n\n\n\n

Accro\u00eetre l\u2019efficacit\u00e9 des ventes<\/strong> \u2013 Le processus brevet\u00e9 DUNSRight\u00ae de D&B permet d\u2019\u00e9viter les doublons, de garantir la qualit\u00e9 des donn\u00e9es, de combler les informations manquantes et d\u2019optimiser la pr\u00e9cision des donn\u00e9es. Ainsi, les professionnels de la vente peuvent se concentrer sur la vente sans se soucier de la v\u00e9rification ou de la recherche des informations ad\u00e9quates.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Marktleider Dun & Bradstreet kondigt aan dat D&B360 nu beschikbaar is voor Oracle, Microsoft Dynamics CRM en SAP CRM. <\/p>","protected":false},"featured_media":20461,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[29],"class_list":["post-18754","nieuws","type-nieuws","status-publish","has-post-thumbnail","hentry","category-persberichten"],"acf":[],"yoast_head":"\nDun & Bradstreet lanceert nieuwe applicatie voor CRM systemen - Altares<\/title>\n<meta name=\"description\" content=\"Marktleider Dun & Bradstreet kondigt aan dat D&B360 nu beschikbaar is voor Oracle, Microsoft Dynamics CRM en SAP CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altares.be\/fr\/actualites\/dun-bradstreet-lance-une-nouvelle-application-pour-vos-systemes-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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