{"id":12344,"date":"2018-11-21T14:33:00","date_gmt":"2018-11-21T14:33:00","guid":{"rendered":"https:\/\/devalt-kambatiag.savviihq.com\/?p=12344"},"modified":"2023-09-12T16:32:52","modified_gmt":"2023-09-12T14:32:52","slug":"illustration-intelligence-marketing-d-innombrables-sources-de-donnees-a-la-decision-adequate","status":"publish","type":"post","link":"https:\/\/www.altares.be\/fr\/blog\/master-data-management\/infographic-marketing-intelligence-van-tal-van-databronnen-naar-de-juiste-beslissing\/","title":{"rendered":"Illustration : Intelligence marketing \u2013 d\u2019innombrables sources de donn\u00e9es \u00e0 la d\u00e9cision ad\u00e9quate"},"content":{"rendered":"

Au cours de cette derni\u00e8re d\u00e9cennie, les responsables marketing n\u2019ont jamais manqu\u00e9 de donn\u00e9es ou d\u2019outils pour traiter ces donn\u00e9es. Il existe environ 5 000 logiciels de marketing sp\u00e9cialis\u00e9s et les responsables marketing utilisent en moyenne 70 sources de donn\u00e9es diff\u00e9rentes.<\/p>\n\n\n\n

Il leur manquait toutefois un outil permettant de combiner toutes ces donn\u00e9es et d\u2019obtenir ainsi une vue d\u2019ensemble centralis\u00e9e de leurs clients, clients potentiels et r\u00e9sultats.<\/p>\n\n\n\n

Bienvenue dans une nouvelle \u00e8re de la technologie marketing, car cet outil existe bel et bien, \u00e0 pr\u00e9sent. Et il est d\u00e9j\u00e0 tr\u00e8s performant.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Choisissez un outil permettant de combiner toutes vos donn\u00e9es et d\u2019obtenir ainsi une vue d\u2019ensemble centralis\u00e9e de vos clients, clients potentiels et r\u00e9sultats.<\/p>","protected":false},"author":5,"featured_media":12345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-12344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-master-data-management"],"acf":[],"yoast_head":"\nInfographic: Marketing Intelligence \u2013 van tal van databronnen naar de juiste beslissing - Altares<\/title>\n<meta name=\"description\" content=\"Ga voor \u00e9\u00e9n tool om al je data aan elkaar te knopen voor \u00e9\u00e9n gecentraliseerd beeld van je klanten, prospects en performances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne de Geus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/infographic-marketing-intelligence-van-tal-van-databronnen-naar-de-juiste-beslissing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/infographic-marketing-intelligence-van-tal-van-databronnen-naar-de-juiste-beslissing\\\/\"},\"author\":{\"name\":\"Anne de Geus\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/person\\\/51de691f2083dfb43a1308c2f4b31b25\"},\"headline\":\"Infographic: Marketing Intelligence \u2013 van tal van databronnen naar de juiste 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