{"id":30797,"date":"2021-06-30T11:57:12","date_gmt":"2021-06-30T11:57:12","guid":{"rendered":"https:\/\/be.altares.dev\/?p=30797"},"modified":"2023-09-12T16:14:18","modified_gmt":"2023-09-12T14:14:18","slug":"la-gestion-des-donnees-de-reference-le-fondement-d-une-relation-client-solide","status":"publish","type":"post","link":"https:\/\/www.altares.be\/fr\/blog\/master-data-management\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\/","title":{"rendered":"La gestion des donn\u00e9es de r\u00e9f\u00e9rence : le fondement d\u2019une relation client solide"},"content":{"rendered":"<p>Une relation client solide est essentielle pour la stabilit\u00e9 de votre chiffre d\u2019affaires. En effet, le recrutement de nouveaux clients est 6 fois plus on\u00e9reux que la pr\u00e9servation d\u2019une collaboration existante. Dans cet article de blog, nous vous expliquons comment construire une relation client en b\u00e9ton.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.jpg\" alt=\"homme derri\u00e8re ordinateur portable\" class=\"wp-image-36116\" srcset=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.jpg 900w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-300x157.jpg 300w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-150x79.jpg 150w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-768x402.jpg 768w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-18x9.jpg 18w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-24x13.jpg 24w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-36x19.jpg 36w, https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1-48x25.jpg 48w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"klantbinding-bouw-je-door-je-klant-echt-te-leren-kennen\">Fid\u00e9lisez vos clients en apprenant \u00e0 les conna\u00eetre v\u00e9ritablement<\/h2>\n\n\n\n<p>Dans le processus de vente, les clients traversent diff\u00e9rentes phases avant de devenir des clients \u00e0 part enti\u00e8re. Un \u00e9l\u00e9ment du processus ne change toutefois jamais : vos clients souhaitent conna\u00eetre la valeur ajout\u00e9e que vous pouvez leur apporter ou la mani\u00e8re dont vous pouvez leur venir en aide. Afin de savoir avec exactitude quelle valeur ajout\u00e9e vous \u00eates en mesure de g\u00e9n\u00e9rer, il est essentiel d\u2019apprendre \u00e0 vraiment conna\u00eetre vos clients. L\u2019id\u00e9al est de disposer de toutes les informations \u00e0 leur sujet. En effet, mieux vous conna\u00eetrez vos clients et prospects, plus il sera facile de r\u00e9pondre \u00e0 leurs besoins.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hoe-master-data-management-je-helpt-om-echt-waarde-toe-te-voegen-aan-je-klantrelatie\">La valeur ajout\u00e9e de la gestion des donn\u00e9es de base au profit de votre relation client&nbsp;<\/h2>\n\n\n\n<p>Un manque d\u2019informations commerciales claires peut compliquer la pr\u00e9paration du professionnel de la vente d\u2019aujourd\u2019hui pour ses interactions avec les clients. La gestion des donn\u00e9es de r\u00e9f\u00e9rence (master data management) peut vous aider \u00e0 configurer votre CRM de mani\u00e8re \u00e0 obtenir un aper\u00e7u clair et complet de vos relations professionnelles.&nbsp;<\/p>\n\n\n\n<p>Les donn\u00e9es relatives \u00e0 vos relations professionnelles sont souvent conserv\u00e9es dans diff\u00e9rents syst\u00e8mes ou applications. Mais un probl\u00e8me se pose : ces syst\u00e8mes ne communiquent pas entre eux ; ils parlent tous un langage diff\u00e9rent. D\u00e8s lors, les informations sont souvent pr\u00e9sent\u00e9es diff\u00e9remment dans ces diff\u00e9rents syst\u00e8mes. Pour les professionnels de la vente, la collecte de donn\u00e9es dans toutes sortes d\u2019applications constitue une t\u00e2che particuli\u00e8rement chronophage. En r\u00e9alit\u00e9, vous souhaitez faire circuler vos donn\u00e9es clients dans l\u2019ensemble de votre organisation afin que tous les collaborateurs puissent utiliser les m\u00eames donn\u00e9es, bien qu\u2019ils travaillent dans des syst\u00e8mes diff\u00e9rents.&nbsp;<\/p>\n\n\n\n<p>En utilisant le<a href=\"https:\/\/www.altares.be\/fr\/nos-donnees\/numero-duns\/\"> num\u00e9ro DUNS\u00ae <\/a>comme cl\u00e9 d\u2019acc\u00e8s aux fichiers d\u2019entreprise, vous couplez les donn\u00e9es sauvegard\u00e9es dans diff\u00e9rents syst\u00e8mes ou applications. L\u2019utilisation de ces codes uniques permet de d\u00e9tecter les doublons \u00e9ventuels. Ainsi, toutes les informations relatives \u00e0 une m\u00eame entreprise se trouvent en un seul et m\u00eame endroit. Vous obtenez alors une vue d\u2019ensemble de tous vos clients.  En disposant \u00e0 l\u2019avance des bonnes informations, vous pouvez faire la diff\u00e9rence pour vos clients en leur proposant une offre personnalis\u00e9e. Bien entendu, cette technique fonctionne toujours mieux que l\u2019appel d\u2019offres standard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"de-sleutel-tot-succes-een-360-graden-klantbeeld\">La cl\u00e9 du succ\u00e8s : une vue \u00e0 360 degr\u00e9s de votre portefeuille client<\/h2>\n\n\n\n<p>L\u2019\u00e9tape incontournable pour apporter une valeur ajout\u00e9e \u00e0 votre client ? Comprendre votre client. Vous souhaitez tout savoir sur le secteur dans lequel il est actif et sur sa situation actuelle. En outre, il est \u00e9galement judicieux de s\u2019int\u00e9resser \u00e0 l\u2019avenir de l\u2019organisation. Qui sait, une occasion prometteuse pour vos produits ou services pourrait se pr\u00e9senter. Pour r\u00e9sumer, vous d\u00e9sirez conna\u00eetre votre client sous tous ses aspects. Voil\u00e0 ce que l\u2019on appelle une <a href=\"https:\/\/www.altares.be\/fr\/livresblancs\/guide-de-vente-comment-obtenir-un-apercu-complet-de-son-portefeuille-client\/\">vue \u00e0 360 degr\u00e9s de votre portefeuille client<\/a>.<\/p>\n\n\n\n<p>Cet aper\u00e7u complet de votre portefeuille client vous permet de personnaliser et d\u2019optimiser davantage l\u2019exp\u00e9rience client. Votre client peut donc compter sur le partenaire id\u00e9al, qui se tient au courant de la situation, qui participe \u00e0 la r\u00e9flexion et qui agit rapidement. En combinant les informations sur le secteur et des donn\u00e9es plus fiables concernant les prospects, vous \u00eates en mesure de vous positionner id\u00e9alement par rapport \u00e0 vos clients potentiels. Vous montrez alors comment vous pouvez r\u00e9ellement apporter une valeur ajout\u00e9e. Le client en ressort d\u2019autant plus satisfait et le processus de vente est assoupli.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Envie de d\u00e9couvrir tout ce dont vous avez besoin pour obtenir une vue \u00e0 360 degr\u00e9s de votre portefeuille client ? <a href=\"https:\/\/www.altares.be\/fr\/livresblancs\/guide-de-vente-comment-obtenir-un-apercu-complet-de-son-portefeuille-client\/\">T\u00e9l\u00e9chargez<\/a> notre guide de vente gratuit : <a href=\"https:\/\/www.altares.be\/fr\/livresblancs\/guide-de-vente-comment-obtenir-un-apercu-complet-de-son-portefeuille-client\/\">\u00ab Comment obtenir un aper\u00e7u complet de son portefeuille client ? \u00bb<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Une relation client solide est essentielle pour la stabilit\u00e9 de votre chiffre d\u2019affaires. En effet, le recrutement de nouveaux clients est 6 fois plus on\u00e9reux que la pr\u00e9servation d\u2019une collaboration existante. Dans cet article de blog, nous vous expliquons comment construire une relation client en b\u00e9ton. <\/p>","protected":false},"author":5,"featured_media":30821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19,22],"tags":[],"class_list":["post-30797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-master-data-management","category-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom master data management de basis is van een sterke klantrelatie<\/title>\n<meta name=\"description\" content=\"Een sterke klantrelatie is essentieel voor het veiligstellen van jouw omzet. 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In deze blog leggen we uit hoe je een sterke klantrelatie bouwt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altares.be\/fr\/blog\/master-data-management\/la-gestion-des-donnees-de-reference-le-fondement-d-une-relation-client-solide\/\" \/>\n<meta property=\"og:site_name\" content=\"Altares\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T11:57:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T14:14:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/BE_MDM_customerrelationship.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anne de Geus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Waarom master data management de basis is van een sterke klantrelatie\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/06\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne de Geus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\"},\"author\":{\"name\":\"Anne de Geus\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/person\\\/51de691f2083dfb43a1308c2f4b31b25\"},\"headline\":\"Waarom master data management de basis is van een sterke klantrelatie\",\"datePublished\":\"2021-06-30T11:57:12+00:00\",\"dateModified\":\"2023-09-12T14:14:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\"},\"wordCount\":575,\"publisher\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\",\"articleSection\":[\"Master Data Management\",\"Sales &amp; Marketing\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\",\"url\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/\",\"name\":\"Waarom master data management de basis is van een sterke klantrelatie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/master-data-management\\\/waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Waarom-master-data-management-de-basis-is-van-een-sterke-klantrelatie-1.png\",\"datePublished\":\"2021-06-30T11:57:12+00:00\",\"dateModified\":\"2023-09-12T14:14:18+00:00\",\"description\":\"Een sterke klantrelatie is essentieel voor het veiligstellen van jouw omzet. 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