{"id":47091,"date":"2024-04-18T11:18:41","date_gmt":"2024-04-18T09:18:41","guid":{"rendered":"https:\/\/www.altares.be\/?p=47091"},"modified":"2024-04-23T10:58:02","modified_gmt":"2024-04-23T08:58:02","slug":"pouvez-vous-avoir-une-confiance-totale-dans-votre-crm","status":"publish","type":"post","link":"https:\/\/www.altares.be\/fr\/blog\/master-data-management\/kun-je-100-vertrouwen-op-je-crm\/","title":{"rendered":"Pouvez-vous avoir une confiance totale dans votre CRM ?"},"content":{"rendered":"<p>La r\u00e9ponse imm\u00e9diate \u00e0 cette question est non. En revanche, une r\u00e9ponse plus d\u00e9taill\u00e9e serait : vous devriez pouvoir lui faire confiance. Un outil CRM (Customer Relationship Management) tel que Salesforce, Hubspot et Microsoft Dynamics est con\u00e7u pour aider toutes sortes de d\u00e9partements au sein de votre organisation et prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es. Votre CRM est essentiel \u00e0 la r\u00e9ussite de votre entreprise, mais secr\u00e8tement, vous ne pouvez pas vous fier aux donn\u00e9es qu\u2019il contient.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"880\" height=\"472\" src=\"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM.jpg\" alt=\"Blocs LEGO\" class=\"wp-image-47092\" srcset=\"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM.jpg 880w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM-300x161.jpg 300w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM-150x80.jpg 150w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM-768x412.jpg 768w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM-18x10.jpg 18w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM-24x13.jpg 24w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM-36x19.jpg 36w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/04\/buildingblocksCRM-48x26.jpg 48w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Obsol\u00e8tes ou erron\u00e9es ?<\/h2>\n\n\n\n<p>Chaque ann\u00e9e, au moins 40 % de vos donn\u00e9es internes deviennent obsol\u00e8tes. Cette constatation peut sembler excessive, mais voici quelques exemples de donn\u00e9es que vous utilisez et qui deviennent rapidement d\u00e9pass\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adresses e-mail<\/strong> \u2013 Les gens int\u00e8grent et quittent l\u2019entreprise<\/li>\n\n\n\n<li><strong>Adresses<\/strong> \u2013 Les entreprises d\u00e9m\u00e9nagent<\/li>\n\n\n\n<li><strong>Entreprises actives<\/strong> \u2013 Les entreprises cessent leurs activit\u00e9s, fusionnent ou sont reprises<\/li>\n\n\n\n<li><strong>Sant\u00e9 financi\u00e8re<\/strong> \u2013 Elle peut m\u00eame changer chaque semaine<\/li>\n<\/ul>\n\n\n\n<p>Il y a \u00e9galement des donn\u00e9es qui sont incorrectes et dont vous n\u2019avez (peut-\u00eatre) m\u00eame pas conscience. En effet, il arrive souvent que le d\u00e9partement des ventes soit responsable de la saisie des donn\u00e9es dans le CRM, et qu\u2019il s\u2019agisse justement de quelque chose dont il ne voit pas l\u2019utilit\u00e9. Cela entra\u00eene des erreurs humaines et une pollution inutile de votre CRM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proc\u00e9der \u00e0 un nettoyage des donn\u00e9es<\/h2>\n\n\n\n<p>Il s\u2019agit d\u2019une sorte de d\u00e9tox des donn\u00e9es, une cure pour vos donn\u00e9es internes. En faisant \u00ab nettoyer \u00bb de mani\u00e8re s\u00e9curis\u00e9e l\u2019ensemble de vos donn\u00e9es internes par un partenaire externe, vous vous assurez que toutes les donn\u00e9es obsol\u00e8tes, erron\u00e9es et m\u00eame les doublons sont \u00e9limin\u00e9s et remplac\u00e9s par les bonnes donn\u00e9es.<\/p>\n\n\n\n<p>Il est bien s\u00fbr possible de r\u00e9p\u00e9ter cette op\u00e9ration p\u00e9riodiquement, mais un an plus tard, vous vous retrouverez exactement dans la m\u00eame situation qu\u2019aujourd\u2019hui. Un nettoyage automatique des donn\u00e9es permet d\u2019\u00e9viter ce probl\u00e8me. Un tel nettoyage peut m\u00eame r\u00e9duire le travail administratif pour les ventes et \u00e9viter de futures entr\u00e9es erron\u00e9es.<\/p>\n\n\n\n<p><strong>Lisez aussi : <\/strong><a href=\"https:\/\/www.altares.be\/fr\/livresblancs\/data-detox\/\">livre blanc \u2013 Data Detox<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ajouter des donn\u00e9es suppl\u00e9mentaires<\/h2>\n\n\n\n<p>Maintenant que vos donn\u00e9es sont propres, vous pouvez vous fier davantage aux informations contenues dans votre CRM. N\u00e9anmoins, il y a sans doute des donn\u00e9es auxquelles vous n\u2019avez pas acc\u00e8s, mais qui peuvent \u00eatre d\u2019une grande importance. Pensez au ratio de solvabilit\u00e9, \u00e0 la d\u00e9l\u00e9gation de signature et au nombre d\u2019entreprises faisant partie de la structure familiale.<\/p>\n\n\n\n<p><strong>D\u00e9couvrez aussi :<\/strong> <a href=\"https:\/\/www.altares.be\/fr\/produits\/dataxess\/\">dataxess : informations sur toutes les entreprises du monde entier en temps r\u00e9el dans votre CRM<\/a><\/p>\n\n\n\n<p>Des donn\u00e9es suppl\u00e9mentaires peuvent aider le d\u00e9partement des ventes \u00e0 dresser un aper\u00e7u des possibilit\u00e9s en mati\u00e8re de vente crois\u00e9e et incitative, le ratio de solvabilit\u00e9 permet au d\u00e9partement Finance d\u2019\u00e9valuer les risques tandis que les informations sur les sanctions peuvent \u00eatre d\u2019une grande utilit\u00e9 pour le d\u00e9partement juridique.<\/p>\n\n\n\n<p>En outre, les donn\u00e9es externes peuvent aider \u00e0 \u00e9laborer plusieurs types de tableaux de bord, sur la base de codes sectoriels par exemple. En r\u00e9sum\u00e9, les donn\u00e9es externes constituent une mine d\u2019informations nouvelles pour tous les d\u00e9partements.<\/p>\n\n\n\n<p>Il est essentiel de pouvoir compter sur votre CRM, le pilier de votre gestion d\u2019entreprise. Mais sans les bonnes donn\u00e9es, vous n\u2019\u00eates nulle part. Nettoyez vos donn\u00e9es et ajoutez des donn\u00e9es externes pour obtenir un CRM fiable contenant beaucoup de nouvelles informations.<\/p>","protected":false},"excerpt":{"rendered":"<p>La r\u00e9ponse imm\u00e9diate \u00e0 cette question est non. En revanche, une r\u00e9ponse plus d\u00e9taill\u00e9e serait : vous devriez pouvoir lui faire confiance. Un outil CRM (Customer Relationship Management) tel que Salesforce, Hubspot et Microsoft Dynamics est con\u00e7u pour aider toutes sortes de d\u00e9partements au sein de votre organisation et prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es. Votre CRM est essentiel \u00e0 la r\u00e9ussite de votre entreprise, mais secr\u00e8tement, vous ne pouvez pas vous fier aux donn\u00e9es qu\u2019il contient.<\/p>","protected":false},"author":2,"featured_media":47092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19,22],"tags":[],"class_list":["post-47091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-master-data-management","category-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kun je 100% vertrouwen op je CRM? - Altares<\/title>\n<meta name=\"description\" content=\"CRM betrouwbaarheid: ontdek waarom je niet zonder een data cleanse en externe data kunt. 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