{"id":48712,"date":"2024-11-21T14:40:45","date_gmt":"2024-11-21T13:40:45","guid":{"rendered":"https:\/\/www.altares.be\/?p=48712"},"modified":"2024-11-21T14:50:18","modified_gmt":"2024-11-21T13:50:18","slug":"du-coup-de-poker-a-la-croissance-comment-ameliorer-vos-ventes-croisees-grace-aux-donnees","status":"publish","type":"post","link":"https:\/\/www.altares.be\/fr\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/","title":{"rendered":"Du coup de poker \u00e0 la croissance : comment am\u00e9liorer vos ventes crois\u00e9es gr\u00e2ce aux donn\u00e9es"},"content":{"rendered":"<p>Dans le monde de la vente et du marketing, il n\u2019est pas seulement essentiel de convaincre de nouveaux clients : il faut aussi fid\u00e9liser les clients existants. La <strong>vente crois\u00e9e<\/strong> (cross-sell) consiste \u00e0 vendre des produits ou des services venant compl\u00e9ter un produit qu\u2019un client souhaite acheter ou a achet\u00e9 chez vous. La <strong>vente incitative<\/strong> (upsell) d\u00e9signe quant \u00e0 elle la vente \u00e0 un client d\u2019une version plus on\u00e9reuse d\u2019un article que celle qui l\u2019int\u00e9ressait \u00e0 l\u2019origine. Souvent, cette strat\u00e9gie \u00e9choue en raison d\u2019un manque de compr\u00e9hension des besoins du client.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"880\" height=\"472\" src=\"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png\" alt=\"monnaie et r\u00e9veil\" class=\"wp-image-48713\" srcset=\"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png 880w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock-300x161.png 300w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock-150x80.png 150w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock-768x412.png 768w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock-18x10.png 18w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock-24x13.png 24w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock-36x19.png 36w, https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock-48x26.png 48w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p>La technique de vente crois\u00e9e a beaucoup de potentiel, et Amazon nous le prouve depuis des ann\u00e9es. Mais comment cette strat\u00e9gie lui permet-elle de r\u00e9aliser jusqu\u2019\u00e0 35 % de son chiffre d\u2019affaires ? Il y a un secret : l\u2019utilisation intelligente des donn\u00e9es ! Les donn\u00e9es permettent non seulement de savoir ce que les clients ach\u00e8tent, mais mettent aussi au jour des mod\u00e8les qui aident les entreprises \u00e0 rendre leur approche plus intelligente et plus pertinente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le comportement d\u2019achat, un puissant levier<\/h2>\n\n\n\n<p>Le comportement de vos clients vous en dit souvent plus que vous ne le pensez. En analysant ce qu\u2019ils ach\u00e8tent, la fr\u00e9quence de leurs commandes et le montant de leurs d\u00e9penses, vous pouvez mettre au jour de pr\u00e9cieux mod\u00e8les. Les clients qui, par exemple, font r\u00e9guli\u00e8rement de gros achats ou s\u2019int\u00e9ressent \u00e0 des cat\u00e9gories sp\u00e9cifiques d\u2019articles sont souvent ouverts \u00e0 un produit avanc\u00e9 ou un service premium. Imaginons un client qui commande souvent des accessoires de luxe. Amazon reconna\u00eet ce mod\u00e8le et, sur cette base, sugg\u00e8re \u00e0 ce client des produits de qualit\u00e9 sup\u00e9rieure ou des offres group\u00e9es exclusives.<\/p>\n\n\n\n<p><strong>Lisez aussi :<\/strong> <a href=\"https:\/\/www.altares.be\/fr\/vente-marketing-pilote-par-les-donnees\/je-veux-disposer-d-un-apercu-des-possibilites-en-matiere-de-vente-croisee-et-incitative-chez-mes-clients\/\">Possibilit\u00e9s en mati\u00e8re de vente crois\u00e9e et incitative chez mes clients<\/a><\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces informations, vous pouvez anticiper de mani\u00e8re cibl\u00e9e les besoins des clients et trouver le moment parfait pour faire une offre. Non seulement vous gagnez en efficacit\u00e9, mais le client a \u00e9galement l\u2019impression que vous comprenez r\u00e9ellement ce qu\u2019il veut. Le comportement d\u2019achat devient alors un puissant instrument permettant de booster les ventes crois\u00e9es et incitatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le bon message pour chaque client<\/h2>\n\n\n\n<p>Les clients ne sont pas tous les m\u00eames. Il est donc n\u00e9cessaire de r\u00e9aliser une segmentation. En r\u00e9partissant les clients sur la base de facteurs, comme les d\u00e9penses, les centres d\u2019int\u00e9r\u00eat et les informations de profil, vous pouvez les approcher avec des recommandations cibl\u00e9es et pertinentes. Les clients \u00e0 plus haute valeur ou au potentiel de croissance \u00e9lev\u00e9 m\u00e9ritent cette attention suppl\u00e9mentaire, car ils sont souvent les plus rentables.<\/p>\n\n\n\n<p><strong>Lisez aussi :<\/strong> <a href=\"https:\/\/www.altares.be\/fr\/blog\/sales-marketing\/decouvrez-comment-utiliser-les-vecteurs-de-vente-pour-passer-a-l-action-au-bon-moment\/\">D\u00e9couvrez comment utiliser les vecteurs de vente pour passer \u00e0 l\u2019action au bon moment<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La pertinence renforce la relation<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019analyse des donn\u00e9es, vous pouvez non seulement vendre davantage, mais aussi apporter une r\u00e9elle valeur ajout\u00e9e \u00e0 vos clients. Lorsque vos offres correspondent parfaitement \u00e0 leurs souhaits, vous augmentez non seulement la possibilit\u00e9 de r\u00e9aliser une vente, mais renforcez aussi la relation. Cela donne lieu \u00e0 davantage de loyaut\u00e9 et \u00e0 des achats r\u00e9p\u00e9t\u00e9s, ce qui est encore plus pr\u00e9cieux sur le long terme que des b\u00e9n\u00e9fices ponctuels.<\/p>\n\n\n\n<p>En utilisant intelligemment les donn\u00e9es, les strat\u00e9gies de vente crois\u00e9e et incitative ne sont plus un coup de poker, mais un levier de croissance strat\u00e9gique. En analysant le comportement d\u2019achat, en segmentant les clients et en proposant des offres pertinentes, vous n\u2019engendrez pas seulement plus de chiffres d\u2019affaires, mais aussi une valeur durable pour vos clients et votre entreprise.<\/p>","protected":false},"excerpt":{"rendered":"<p>Maximisez votre chiffre d'affaires et vos relations clients gr\u00e2ce \u00e0 la vente crois\u00e9e et \u00e0 la vente incitative bas\u00e9es sur les donn\u00e9es. Analysez les comportements en mati\u00e8re d'achat, segmentez les clients et proposez des solutions pertinentes pour une croissance durable.<\/p>","protected":false},"author":2,"featured_media":48713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-48712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt - Altares<\/title>\n<meta name=\"description\" content=\"Ontdek hoe je met data-analyse cross-sell en upsell naar een hoger niveau tilt, met gerichte aanbiedingen die klantrelaties versterken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altares.be\/fr\/blog\/sales-marketing\/du-coup-de-poker-a-la-croissance-comment-ameliorer-vos-ventes-croisees-grace-aux-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt - Altares\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe je met data-analyse cross-sell en upsell naar een hoger niveau tilt, met gerichte aanbiedingen die klantrelaties versterken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altares.be\/fr\/blog\/sales-marketing\/du-coup-de-poker-a-la-croissance-comment-ameliorer-vos-ventes-croisees-grace-aux-donnees\/\" \/>\n<meta property=\"og:site_name\" content=\"Altares\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T13:40:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T13:50:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J@han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"J@han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/\"},\"author\":{\"name\":\"J@han\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/person\\\/7877c47934a033959662af941380354f\"},\"headline\":\"Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt\",\"datePublished\":\"2024-11-21T13:40:45+00:00\",\"dateModified\":\"2024-11-21T13:50:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/\"},\"wordCount\":470,\"publisher\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/coins-and-clock.png\",\"articleSection\":[\"Sales &amp; Marketing\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/\",\"url\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/\",\"name\":\"Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt - Altares\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/coins-and-clock.png\",\"datePublished\":\"2024-11-21T13:40:45+00:00\",\"dateModified\":\"2024-11-21T13:50:18+00:00\",\"description\":\"Ontdek hoe je met data-analyse cross-sell en upsell naar een hoger niveau tilt, met gerichte aanbiedingen die klantrelaties versterken.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/coins-and-clock.png\",\"contentUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/coins-and-clock.png\",\"width\":880,\"height\":472,\"caption\":\"munten en een wekker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/blog\\\/sales-marketing\\\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.altares.be\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#website\",\"url\":\"https:\\\/\\\/www.altares.be\\\/\",\"name\":\"Altares\",\"description\":\"part of the Dun &amp; Bradstreet worldwide network\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.altares.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\",\"name\":\"Altares\",\"url\":\"https:\\\/\\\/www.altares.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Altares_RGB_liggend.svg\",\"contentUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Altares_RGB_liggend.svg\",\"width\":145.57333,\"height\":20.52,\"caption\":\"Altares\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/person\\\/7877c47934a033959662af941380354f\",\"name\":\"J@han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"caption\":\"J@han\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Du coup de poker \u00e0 la croissance : comment am\u00e9liorer vos ventes crois\u00e9es gr\u00e2ce aux donn\u00e9es \u2013 Altares","description":"D\u00e9couvrez comment am\u00e9liorer vos ventes crois\u00e9es et incitatives gr\u00e2ce \u00e0 l'analyse de donn\u00e9es, avec des offres cibl\u00e9es qui renforcent les relations client.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.altares.be\/fr\/blog\/sales-marketing\/du-coup-de-poker-a-la-croissance-comment-ameliorer-vos-ventes-croisees-grace-aux-donnees\/","og_locale":"fr_FR","og_type":"article","og_title":"Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt - Altares","og_description":"Ontdek hoe je met data-analyse cross-sell en upsell naar een hoger niveau tilt, met gerichte aanbiedingen die klantrelaties versterken.","og_url":"https:\/\/www.altares.be\/fr\/blog\/sales-marketing\/du-coup-de-poker-a-la-croissance-comment-ameliorer-vos-ventes-croisees-grace-aux-donnees\/","og_site_name":"Altares","article_published_time":"2024-11-21T13:40:45+00:00","article_modified_time":"2024-11-21T13:50:18+00:00","og_image":[{"width":880,"height":472,"url":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png","type":"image\/png"}],"author":"J@han","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"J@han","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/#article","isPartOf":{"@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/"},"author":{"name":"J@han","@id":"https:\/\/www.altares.be\/#\/schema\/person\/7877c47934a033959662af941380354f"},"headline":"Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt","datePublished":"2024-11-21T13:40:45+00:00","dateModified":"2024-11-21T13:50:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/"},"wordCount":470,"publisher":{"@id":"https:\/\/www.altares.be\/#organization"},"image":{"@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png","articleSection":["Sales &amp; Marketing"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/","url":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/","name":"Du coup de poker \u00e0 la croissance : comment am\u00e9liorer vos ventes crois\u00e9es gr\u00e2ce aux donn\u00e9es \u2013 Altares","isPartOf":{"@id":"https:\/\/www.altares.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/#primaryimage"},"image":{"@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png","datePublished":"2024-11-21T13:40:45+00:00","dateModified":"2024-11-21T13:50:18+00:00","description":"D\u00e9couvrez comment am\u00e9liorer vos ventes crois\u00e9es et incitatives gr\u00e2ce \u00e0 l'analyse de donn\u00e9es, avec des offres cibl\u00e9es qui renforcent les relations client.","breadcrumb":{"@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/#primaryimage","url":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png","contentUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/11\/coins-and-clock.png","width":880,"height":472,"caption":"munten en een wekker"},{"@type":"BreadcrumbList","@id":"https:\/\/www.altares.be\/blog\/sales-marketing\/van-gok-naar-groei-hoe-data-je-cross-sell-naar-een-hoger-niveau-tilt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.altares.be\/"},{"@type":"ListItem","position":2,"name":"Van gok naar groei: hoe data je cross-sell naar een hoger niveau tilt"}]},{"@type":"WebSite","@id":"https:\/\/www.altares.be\/#website","url":"https:\/\/www.altares.be\/","name":"Altares","description":"partenaire du r\u00e9seau mondial de Dun\u00a0&amp;\u00a0Bradstreet","publisher":{"@id":"https:\/\/www.altares.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.altares.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/www.altares.be\/#organization","name":"Altares","url":"https:\/\/www.altares.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.altares.be\/#\/schema\/logo\/image\/","url":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/03\/Altares_RGB_liggend.svg","contentUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/03\/Altares_RGB_liggend.svg","width":145.57333,"height":20.52,"caption":"Altares"},"image":{"@id":"https:\/\/www.altares.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.altares.be\/#\/schema\/person\/7877c47934a033959662af941380354f","name":"J@han","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","caption":"J@han"}}]}},"_links":{"self":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/posts\/48712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/comments?post=48712"}],"version-history":[{"count":0,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/posts\/48712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/media\/48713"}],"wp:attachment":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/media?parent=48712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/categories?post=48712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/tags?post=48712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}