{"id":48131,"date":"2024-08-29T16:05:32","date_gmt":"2024-08-29T14:05:32","guid":{"rendered":"https:\/\/www.altares.be\/?post_type=webinars&#038;p=48131"},"modified":"2024-10-14T14:43:24","modified_gmt":"2024-10-14T12:43:24","slug":"le-futur-du-marketing-b2b-com-com-optimise-le-marketing-et-les-ventes","status":"publish","type":"webinars","link":"https:\/\/www.altares.be\/fr\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/","title":{"rendered":"L'avenir du marketing B2B : comment CM.com optimise le marketing et les ventes"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Dans un monde num\u00e9rique en constante \u00e9volution, le parcours de l'acheteur \u00e9volue \u00e0 la vitesse de l'\u00e9clair. Pour les entreprises qui cherchent \u00e0 optimiser leurs processus de marketing et de vente, il est crucial non seulement d'identifier les bons points de contact, mais aussi de r\u00e9pondre aux besoins en constante \u00e9volution de leurs clients. L'utilisation intelligente des donn\u00e9es et de la technologie est la cl\u00e9 du succ\u00e8s dans ce domaine.<\/p>","protected":false},"featured_media":48194,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[42],"class_list":["post-48131","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De toekomst van B2B Marketing: Hoe CM.com marketing en sales optimaliseert - Altares<\/title>\n<meta name=\"description\" content=\"Leer hoe CM.com data gebruikt om hun marketing- en sales processen te verfijnen, met behulp van inzichten van Altares Dun &amp; Bradstreet voor een volledig klantbeeld\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altares.be\/fr\/webinaires\/le-futur-du-marketing-b2b-com-com-optimise-le-marketing-et-les-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De toekomst van B2B Marketing: Hoe CM.com marketing en sales optimaliseert - Altares\" \/>\n<meta property=\"og:description\" content=\"Leer hoe CM.com data gebruikt om hun marketing- en sales processen te verfijnen, met behulp van inzichten van Altares Dun &amp; Bradstreet voor een volledig klantbeeld\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altares.be\/fr\/webinaires\/le-futur-du-marketing-b2b-com-com-optimise-le-marketing-et-les-ventes\/\" \/>\n<meta property=\"og:site_name\" content=\"Altares\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T12:43:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/08\/CMwebinarAltares-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/\",\"url\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/\",\"name\":\"De toekomst van B2B Marketing: Hoe CM.com marketing en sales optimaliseert - Altares\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/CMwebinarAltares-1.jpg\",\"datePublished\":\"2024-08-29T14:05:32+00:00\",\"dateModified\":\"2024-10-14T12:43:24+00:00\",\"description\":\"Leer hoe CM.com data gebruikt om hun marketing- en sales processen te verfijnen, met behulp van inzichten van Altares Dun & Bradstreet voor een volledig klantbeeld\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/CMwebinarAltares-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/CMwebinarAltares-1.jpg\",\"width\":500,\"height\":335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.altares.be\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinars\",\"item\":\"https:\\\/\\\/www.altares.be\\\/webinars\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"De toekomst van B2B Marketing: Hoe CM.com marketing en sales optimaliseert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#website\",\"url\":\"https:\\\/\\\/www.altares.be\\\/\",\"name\":\"Altares\",\"description\":\"part of the Dun &amp; Bradstreet worldwide network\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.altares.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#organization\",\"name\":\"Altares\",\"url\":\"https:\\\/\\\/www.altares.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Altares_RGB_liggend.svg\",\"contentUrl\":\"https:\\\/\\\/www.altares.be\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Altares_RGB_liggend.svg\",\"width\":145.57333,\"height\":20.52,\"caption\":\"Altares\"},\"image\":{\"@id\":\"https:\\\/\\\/www.altares.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'avenir du marketing B2B : comment CM.com optimise le marketing et les ventes - Altares","description":"D\u00e9couvrez comment CM.com utilise les donn\u00e9es pour affiner ses processus de marketing et de vente, en utilisant les informations d'Altares Dun &amp; Bradstreet pour une vision compl\u00e8te du client.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.altares.be\/fr\/webinaires\/le-futur-du-marketing-b2b-com-com-optimise-le-marketing-et-les-ventes\/","og_locale":"fr_FR","og_type":"article","og_title":"De toekomst van B2B Marketing: Hoe CM.com marketing en sales optimaliseert - Altares","og_description":"Leer hoe CM.com data gebruikt om hun marketing- en sales processen te verfijnen, met behulp van inzichten van Altares Dun & Bradstreet voor een volledig klantbeeld","og_url":"https:\/\/www.altares.be\/fr\/webinaires\/le-futur-du-marketing-b2b-com-com-optimise-le-marketing-et-les-ventes\/","og_site_name":"Altares","article_modified_time":"2024-10-14T12:43:24+00:00","og_image":[{"width":500,"height":335,"url":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/08\/CMwebinarAltares-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture est.":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/","url":"https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/","name":"L'avenir du marketing B2B : comment CM.com optimise le marketing et les ventes - Altares","isPartOf":{"@id":"https:\/\/www.altares.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/#primaryimage"},"image":{"@id":"https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/08\/CMwebinarAltares-1.jpg","datePublished":"2024-08-29T14:05:32+00:00","dateModified":"2024-10-14T12:43:24+00:00","description":"D\u00e9couvrez comment CM.com utilise les donn\u00e9es pour affiner ses processus de marketing et de vente, en utilisant les informations d'Altares Dun &amp; Bradstreet pour une vision compl\u00e8te du client.","breadcrumb":{"@id":"https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/#primaryimage","url":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/08\/CMwebinarAltares-1.jpg","contentUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2024\/08\/CMwebinarAltares-1.jpg","width":500,"height":335},{"@type":"BreadcrumbList","@id":"https:\/\/www.altares.be\/webinars\/de-toekomst-van-b2b-marketing-hoe-cm-com-marketing-en-sales-optimaliseert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.altares.be\/"},{"@type":"ListItem","position":2,"name":"Webinars","item":"https:\/\/www.altares.be\/webinars\/"},{"@type":"ListItem","position":3,"name":"De toekomst van B2B Marketing: Hoe CM.com marketing en sales optimaliseert"}]},{"@type":"WebSite","@id":"https:\/\/www.altares.be\/#website","url":"https:\/\/www.altares.be\/","name":"Altares","description":"partenaire du r\u00e9seau mondial de Dun\u00a0&amp;\u00a0Bradstreet","publisher":{"@id":"https:\/\/www.altares.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.altares.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/www.altares.be\/#organization","name":"Altares","url":"https:\/\/www.altares.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.altares.be\/#\/schema\/logo\/image\/","url":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/03\/Altares_RGB_liggend.svg","contentUrl":"https:\/\/www.altares.be\/wp-content\/uploads\/2021\/03\/Altares_RGB_liggend.svg","width":145.57333,"height":20.52,"caption":"Altares"},"image":{"@id":"https:\/\/www.altares.be\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/webinars\/48131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/webinars"}],"about":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/types\/webinars"}],"version-history":[{"count":0,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/webinars\/48131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/media\/48194"}],"wp:attachment":[{"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/media?parent=48131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altares.be\/fr\/wp-json\/wp\/v2\/categories?post=48131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}