Selecting the right target group is the key to success for every marketing campaign. It assures a high response and lower costs. A DM or Telemarketing campaign is expensive, so a wide reach and high conversion rate are extremely important.
You do not want to use a shotgun approach and you are not waiting for stacks of postal returns. The Dun & Bradstreet datacloud assures you of high-quality prospect files with a high likelihood of conversion. D&B’s tools make it easy for you to produce a profile of your best customers and to enter a search string to find prospects with the same profile in the Dun & Bradstreet datacloud. You can quickly and simply select your target group on the basis of numerous criteria. You can also make use of Dun & Bradstreet’s expertise for analyses and advice on smart prospecting.
Telemarketing is not cheap. High-quality data providing the right telephone number and contact person (DMU) is essential for success.
Make a profile of your best customers and search the Dun & Bradstreet datacloud for similar prospects, with a high likelihood of scoring.
Keep your data clean, complete, accurate and up to date. A contaminated prospect database or customer database results in you missing opportunities and incurring unnecessary costs.
Other possible challenges
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