
How to use data to pinpoint who your ideal customer really is
Why do sales and marketing often feel out of sync? Because your customer data usually isn’t sharp enough. Relying on outdated or incomplete information means you’re missing valuable opportunities and wasting budget on the wrong customers. By using up-to-date and enriched data, you can clearly identify who truly matters to your business. That way, you gain more control, make your sales funnel more effective, and take real steps toward growth.