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Introduction
Easily discover up- and cross sell opportunities
Increase the ROI of your market spending
Deep insights into customer, market and behavior
How it works
D&B Market Insight is een uitgebreide tool voor dataverkenning en -visualisatie waarmee je inzicht krijgt in je markt, klanten en klantgedrag. D&B Market Insight is gebouwd voor big data – het wordt geleverd met Dun & Bradstreet’s Data Cloud, waardoor je toegang hebt tot 235+ miljoen actieve bedrijfsrecords.
To build a Single Customer View you can add your customer data to Market Insight. This enables you to easily browse and analyze all your data in a single Data Platform. D&B Market Insight is easy to deploy, allowing you to start right away.
Effective January 1, 2019, Altares Dun & Bradstreet has entered into a partnership with Redshanks. Redshanks zal de supportactiviteiten voor Market Insight per direct overnemen en zal het eerste aanspreekpunt voor onze klanten worden. Voor de commerciële activiteiten wordt nauw samengewerkt met de accountmanagers van Altares – Dun & Bradstreet.
Features
Selections are flexible and simple to manipulate, which means you can drill down into the data to uncover valuable insights & quickly build large datasets saving you time. Selection is at the core of all the work within market insight, enabling you to identify, count and later analyze a segment of your data.
Break down data by using cubes, to gain a deeper understanding of the selected group. Discover interesting insights through thematical shading.
Are you more in to visually exploring your data? With charting you can deep dive into specific segments to get a better understanding. Quickly drill down into the details and create beautiful visualizations that you can share with your colleagues. Choose what type of chart you would like to use and customize colors, legend and labels.
Please contact us for a demo. We are happy to show you everything D&B Market Insight has to offer.
easily perform cross- and upselling analysis between product ranges or customer segments and select elements of any visualization to generate new highly targeted selections to optimize response rates.
Discover where your customers and prospects are located and use heat mapping to pin-point areas of high concentration.