The Future of B2B Marketing: Demand Generation Explained

These topics, amongst others, will be covered in the webinar

Thursday, July 4

10:00 -11:00 a.m.

Speakers

Joël van Vugt
Marketing Automation Specialist | Altares
Michiel Scheepens
Marketing Leader Benelux | Altares
David ter Telgte
Strategy Lead B2B | Leadscope

Webinar overview

How data-driven Account Based Marketing can work for you

Discover the future of marketing during our exclusive webinar, “ The Future of B2B Marketing: Demand Generation Explained.” In a world where traditional lead generation is becoming less and less effective, it is crucial for marketers, sales, upper management and executives to understand and embrace the shift to demand generation. This one-time webinar offers insights and strategies that will help your company grow and dominate in the marketplace.

During this webinar, you will have the opportunity to learn from our experts and see real-world examples of successful implementations. You will discover how to make marketing and sales teams work together seamlessly, deploy the right technologies and create a 360-degree customer view for maximum customer value.

Don't miss this opportunity to take your marketing strategy to the next level. Register today for this unique event and make sure you have the knowledge and tools to future-proof your business.

The new reality: why demand generation?
Understand why demand generation is the future and how it differs from traditional lead generation.

Strategic collaboration between marketing and sales
Learn how to build a strong partnership between marketing and sales for optimal results.

Technologies and processes that support Account Based Marketing
Discover the latest technologies and tools essential to a successful demand generation strategy.

The challenge of changing mindset and culture
Understand the mental and cultural changes required within your organization to successfully transition to demand generation.

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