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How the best B2B marketers use real-time data for growth

In this webinar you will learn, among other things:

Thursday, Jan. 26

10:00 - 11:00 a.m.

Speakers

Jefry Wierenga
Business Consultant
Michiel Scheepens
Marketing Leader Benelux

Webinar overview

Finding more customers like your best customers is what you want most as an organization. But identifying and approaching these prospects is the biggest challenge. During this webinar, marketing manager Michiel Scheepens and Sales & Marketing consultant Jefry Wierenga take you through a buyers' journey in which each step looks at what data you can use to support this buyers' journey.

What does your perfect customer look like? What is your market share and market potential? What data do I use in which step of the buyers journey. How do I combat data silos? You will get answers to these and more questions during this webinar.

  • What is my customer DNA?
  • What is my market share?
  • Prospect lists with scoring models
  • Data enrichment in your website
  • Data enrichment in Salesforce
  • Why a Customer Data Platform (CDP)?
  • Data silos a thing of the past

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