The Future of B2B Marketing: WeTransfer on their strong data strategy

These topics, amongst others, will be covered in the webinar

Donderdag 23 januari

10:00 - 10:45 uur

Speakers

Michiel Scheepens
Marketing Leader Benelux | Altares
Joël van Vugt
Marketing Automation Specialist | Altares
Matthieu Kok
Advertising Systems Director | WeTransfer

Webinar overview


Why you shouldn't miss this webinar
At a time when data is driving innovation, many companies struggle with poor data quality and inefficient systems. It was no different at WeTransfer, but thanks to a strategic approach and collaboration with data experts, the company has undergone an impressive transformation.

In this exclusive webinar, Matthieu Kok of WeTransfer takes us through WeTransfer's journey over the past few years. From frustrated sales and unnecessary manual work to an almost fully automated system. In the process, Joël van Vugt, Marketing Automation Specialist at Altares, offers a broader perspective based on his experience implementing and optimizing data and processes.

Furthermore, we discuss how the future of data and AI will open up new opportunities for creative companies such as WeTransfer. What are the trends and opportunities for companies looking to innovate with data?


Sign up now!
Don't miss this opportunity to listen to an inspiring talk on data strategy, systems integration and innovation. This webinar offers valuable insights and practical tips, whether you work in data, IT, marketing or are simply interested in the future of data and AI. Listen today and discover what data can do for your business.

The impact of data strategy: How WeTransfer transformed data systems
Learn how WeTransfer went from messy data systems to efficient processes.

The importance of data cleansing: Reliable data as a foundation for success
Find out why data cleansing is essential for any business and how WeTransfer used it to achieve efficiency and growth.

Innovation and the future: AI and data integration at WeTransfer
Explore how AI and Machine Learning are shaping the future of WeTransfer and other creative companies.

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