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How do you make the best decisions as a company? The magic formula: make sure you know exactly what is going on and what is going to happen. Easy said, easier done. Business analytics, the field that deals with this subject, is in fact making huge leaps forward. First of all because companies have access to an explosively growing amount of data, both internal and external. In addition, the tools with which you can transform this data into insights are becoming smarter every day. Because of these two developments, predictive analytics is also getting better and better. What does it predict? The future, of course.