Sales Guide: How to build a 360-degree customer view

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As a sales professional, you have a lot on your plate. Targets need to be made and deals need to be won. But that’s not all. Even after the deals are closed, you’ll still want to keep the customer on board. After all, acquiring new customers will cost you 6x as much money as retaining your existing clientele. The key to growth is creating excellent experiences for your customers and prospects. That’s why it is not only important to find the right accounts to target; you also need to really get to know your potential customer so you can optimize how you help them. Ideally, you want to know everything about them, because the more you know about your prospects and customers, the easier it becomes to respond to their needs. In other words, you want a 360-degree customer view. This paper explains how you can create a 360-degree customer view.

  • The secret to a successful sales process

    In this guide, we'll give you the answers to questions like "How do I find out all I possibly can about my customers?" and "How do I make sure my customers keep doing business with us?"
  • What you need to create a 360-degree customer view

    To get a clear understanding of your customers, you need information. We break down how to gather this information.
  • How you and your customers benefit from an optimized sales process

    Did you know that a 360-degree customer view creates higher customer satisfaction and a smoother sales process? We'd love to tell you why you should get started with this today.

22 pages

18 minutes reading time

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