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As a sales professional, you have a lot on your plate. Targets need to be made and deals need to be won. But that’s not all. Even after the deals are closed, you’ll still want to keep the customer on board. After all, acquiring new customers will cost you 6x as much money as retaining your existing clientele. The key to growth is creating excellent experiences for your customers and prospects. That’s why it is not only important to find the right accounts to target; you also need to really get to know your potential customer so you can optimize how you help them. Ideally, you want to know everything about them, because the more you know about your prospects and customers, the easier it becomes to respond to their needs. In other words, you want a 360-degree customer view. This paper explains how you can create a 360-degree customer view.