The potential of marketing intelligence: tooling, data & AI for b2b marketers (NL)

Over the past decade, as a b2b marketer, you had no shortage of data and tools. In fact, quite the contrary. Marketers have access to over 5,000 specialized software tools and on average use around 70 different data sources. It all sounds like a treasure chest, but for marketers it often feels more like a swamp. After all, tying all that data together to get one complete view of customers and prospects? Until now, that was simply a bridge too far. In this white paper we explore the potential of marketing intelligence.