Use master data to turn your digital transformation into a success

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About this white paper

Because so many departments work with so many different pieces of data, there are quite a few challenges to be found in this. Think, for example, of having to manually enter data, potential typos that can be made, or customers who move and forget to inform you. You can probably recognize yourself in one (or more) of the challenges mentioned below when it comes to data. We'll explain how to handle these challenges, but also what opportunities exist. We'll also explain how to make the most of your valuable data and conclude with a practical example of a successful digital transformation.

  • The role of data in the world of business

    Data in the business market can be effectively used as a strategic tool for customer acquisition and retention. By using customer data correctly, you can better assist customers and build a sustainable relationship. Additionally, data helps you make the right decisions. If you collect information accurately at the right times, analyze it, and use it correctly, you can build on it effectively. This data allows you to make data-driven decisions that can give you an edge over competitors. Research from Forrester has shown that companies that rely on data and use it for strategic decisions also grow faster.
  • The challenges and opportunities of data management

    With many types of data come many types of challenges. Think of data fragmentation, incomplete data, and outdated data. Cleaning up your database is one step, but your problem isn't solved there. To use your data effectively, a data culture must exist in the workplace. In other words, data must be important and relevant to everyone in their work. We'll tell you how to clean up the data, but also how to create a data culture in the workplace.
  • How to make the most of your data

    The Single Source Of Truth (SSOT) has now become your guide for clean data. Everyone looks at accurate, clean data in the same source (likely your CRM). Now it's time to get to work with this and use it in the right way. You can enrich your database with Direct+ Data Blocks. You can also read about what a digital transformation looks like in practice in this final section.

28 pages

20 minutes read

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