As a marketer for the past decade, you had no shortage of data or tools to do something with that data. There are some 5,000 specialized marketing software tools and marketers use an average of 70 different data sources.
What there was a lack of, however, was a single tool to tie all that data together for a single, centralized picture of your customers, prospects and performances.
Welcome to a new era of marketing technology, because those tools are here now. And they're already all grown up.