Category: Master Data Management

Technology represents the 'how' for change, us humans decide 'why'. Our innovative data experts are therefore convinced that data is only valuable when it has a purpose. Curious to our way of thinking? Find out about our goals and beliefs!

Master Data Management

Salesforce World Tour Amsterdam: A glimpse into the future and AI

Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.

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Lego blokjes
Master Data Management

Can you fully trust your CRM?

The short answer to this question is: no. But the long answer is: it could and should be. A CRM (Customer Relationship Management) tool like Salesforce, HubSpot, and Microsoft Dynamics is designed to support various departments within your organization and enable data-driven decision-making. So, we can say that your CRM is essential for successful business operations, but secretly, you can't trust the data within your CRM.

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360-degree customer profiles
Master Data Management

Successful customer relationships: how a 360-degree customer view helps

A 360-degree customer view, based on an understanding of the industry and specific customer situations, makes sales processes more efficient. This enables sales to position solutions in a relevant way, with personalized offerings that go beyond standard pitches. In addition, different departments within the organization benefit from a complete customer view for improved customer service and more

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Datastrategie
Master Data Management

A complete data strategy: In 4 steps from plan to execution

For something that is everywhere and always present, it often gets remarkably little attention. It is, of course, data. The remarkable thing about data is that everyone who spends most of their working days behind the computer is amassing mountains of it. Everything you look up, type in, process or transfer. But for what purpose, really? 

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Digital Operational Excellence
Master Data Management

4 reasons why Master Data Management is essential for success

At a time when trends in digitalization are following each other at a rapid pace, it is important that you as an organization can keep up with this. It can make or break the future of your company. To keep up with this, you need to pay attention to your Digital Operational Excellence, also known as DoX.

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data blokjes stapelen - Altares
Master Data Management

How to grow your business in uncertain times

After the corona pandemic, the Russia-Ukraine war, the energy crisis and rising commodity prices, the economically uncertain times do not seem to be over. How can you grow despite that uncertainty? Dun & Bradstreet did some research.

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