The importance of collaboration between systems for data-driven decisions

Henrica Westhoeve
February 1, 2024 - Reading time 3 minutes

In today's rapidly evolving business world, companies face the challenge of operating effectively and data-driven. Measuring results across different systems often proves to be a maze, resulting in obstacles such as inaccurate dashboards. These challenges arise because different departments use various systems, such as CRM systems, accounting systems, and broader applications like SAP. How do you ensure good collaboration between all these systems?


Diversity in systems and departments

Data flows through various channels and departments; for instance, marketing and sales often rely on CRM systems such as Salesforce. Simultaneously, the finance department depends on accounting systems like Exact, while broader systems like SAP manage overall business processes. This complex landscape is further complicated by the use of an average of 130 SaaS applications per company (Statista, 2022).

See: Information about all companies worldwide in real time in your CRM with dataxess

Some of these applications integrate seamlessly, while others struggle to collaborate. Nevertheless, it is crucial that these systems function harmoniously. And the benefits extend beyond just accurate dashboards and reports:

  • Comprehensive measurement of marketing campaigns

Results can be measured from the beginning of a marketing campaign to post-conversion, providing insights into the entire customer journey.

  • Uniform business information across departments

Ensuring consistent communication between different departments, where they are confident they are discussing the same company.

  • Accurate billing

Always invoicing the correct branch by linking the right data.

  • Truly reliable reports and dashboards

Creating genuinely reliable reports and dashboards, without duplicate records and uncertainties about accurate data.

The key to collaboration: The D-U-N-S number

The solution to making systems cooperate that weren't originally designed to do so is surprisingly simple: the D-U-N-S-number. A D-U-N-S-number serves as a unique code for each organization globally, similar to an international Chamber of Commerce (KVK)/Crossroads Bank for Enterprises (KBO) number but more advanced. By integrating the D-U-N-S number into various systems, businesses can overlay all information with confidence, specifying which organization it pertains to.

The D-U-N-S-number not only enables collaboration between systems but also provides a structured framework to easily distinguish parent-child structures, headquarters, and branches of companies. This approach not only enhances the efficiency of business processes but also lays the foundation for a reliable data ecosystem that businesses can trust.

In a world where data is the driving force behind decision-making, the D-U-N-S number stands as an essential tool for companies aiming for accuracy, consistency, and coherence in their data-driven journey. It overcomes the obstacles of heterogeneous and non-collaborative systems, laying the foundation for a seamless, integrated approach to business information.


Share on social media


Fill in your details or call us directly.
We will contact you within one business day.
Or call us directly
Belgium(sales) +32 (0)2 765 00 21The Netherlands (sales) +31 (0)10 322 03 04

White paper

Data Detox

Get rid of your excess data pounds

Dirty data is costing companies worldwide clamshells of money. In addition, they miss out on profits because they cannot keep up with competitors competitors who are smarter with data and analytics. With this white paper we get you ready for efficient data management.

Pdf of 29 pages, 0.4 MB
Data Detox

A free trial of one of our products? Arranged in no time!

Looking up a company or D-U-N-S number?

Looking up an article or topic?


Your choice