Blog

We're curious and happy to share our findings. Read the latest blogs on Master Data, Risk Management, Marketing Intelligence and more here.

Sales & Marketing

Market analysis beyond market size: how to identify commercial opportunities

Market analysis only becomes truly valuable when it helps identify commercial opportunities in a concrete and actionable way. By combining business data, customer relationships, and market insights, organizations can better determine where the greatest growth potential lies and which prospects deserve priority. This leads to more effective sales and marketing efforts, as well as a more targeted use of time and resources.

Master Data Management

The next phase of AI: from experimentation to ROI

AI is increasingly delivering measurable returns: 60% of organisations are already seeing results. As a result, the focus is shifting from experimentation to embedding AI in business processes where it adds real value. Successful scaling requires reliable data, clear objectives and effective oversight of outcomes.

Compliance

Data provenance: trust in business data starts at the source

Data provenance shows where business data comes from and how it has changed over time. This helps organizations build greater trust in their data and make better-informed decisions. Insight into the origin of data is becoming increasingly important, especially for compliance and risk analysis.

Credit Risk Management

This way, organizations gain more control over international credit risk

Many organizations are evolving credit risk management from a reactive process into an integrated, data-driven approach. By combining customer and risk data, they gain better insight into credit risks, including internationally. This makes it possible to identify risks earlier and intervene in a more targeted way. As a result, credit risk management is shifting toward a proactive and strategic approach.

Credit Risk Management

From fragmented partner data to a Risk Intelligence Hub in 4 steps

In four steps to a Risk Intelligence Hub: from a single, unified partner view with Master Data Management, through combining customer and supplier data with Know Your Partner, to linking risk signals to context and group structures. This shifts risk management from reactive to predictable, with greater control over risk, cash flow, and continuity.

Master Data Management

Why RevOps fails without a single trusted data layer

RevOps often fails because sales, marketing, and customer success operate with fragmented and inconsistent data. As a result, reliable insights are missing, leading to poor forecasts, inefficient targeting, and internal confusion. Without a single unified data layer, teams cannot collaborate effectively or drive growth. A central data layer is therefore an essential foundation for successful RevOps.

Master Data Management

AI sounds convincing. But convincing is not the same as being true

AI can sound convincing, but that doesn’t mean it is correct. Generative AI works based on probability, not verified facts. In a business context, that is risky, especially on topics such as ownership structures and compliance. That is why it is important to view AI as an interface rather than a source of truth. Real value emerges when AI is combined with reliable and verifiable data.

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Credit Risk Management

Why credit management often fails before the first reminder is sent

Many organizations still focus their credit management on the moment an invoice becomes due. The emphasis is on reminders, follow-up and collections, while the causes of late payments often arise earlier in the process.

Supply & Procurement

Is your organization ready for Know Your Supplier excellence?

Know Your Supplier helps organizations truly understand their supplier base and proactively manage risks. Many companies find that their data is incomplete, causing financial and compliance risks to only become visible late. By integrating risk data and data governance into supplier onboarding, procurement shifts from being reactive to strategic and predictive.

Credit Risk Management

Data-driven risk management as a foundation for international resilience

Data-driven risk management helps organizations better manage international risks. Geopolitical tensions, trade barriers, and supply chain disruptions require real-time insight into credit risk and compliance. By identifying and quantifying risks in a timely manner, companies strengthen their resilience and protect their continuity.

Sales & Marketing

The forgotten growth engine in your GTM strategy: your existing customer base

Many B2B organizations seek growth in new business, while a large part of the potential already lies within their existing customer base. By making corporate structures and group relationships visible, expansion within existing customers becomes a strategic and scalable growth engine within your GTM approach.

Master Data Management

Is your organization ready for master data excellence?

Master data excellence does not require tooling, but ownership, focus, and a phased approach to achieve First Time Right and real process value.

What can we help you with?

I want to be able to assess the risks with prospects

Did a promising lead come in? Good for you! But now it's time to make some business decisions. Are you going to accept him as a customer? Can he buy on credit, and if so on what terms? When making these decisions, use our reliable business information, such as our credit risk data. Then you avoid doing business with companies that actually cannot meet their financial obligations. Read more.

I want to map my market and market potential

Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.

How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest. Read More

I want to integrate Dun & Bradstreet data into my ERP system

By integrating our rich database into your ERP system, you can benefit in many ways. For example, you clean up and keep your data clean throughout your organization. You can validate and enrich your customer and prospect information directly from your business application. Current information becomes instantly accessible within your ERP and you can use it to automate your acceptance process and improve scoring model. Translated with www.DeepL.com/Translator (free version) Read more.

I want to identify a stakeholder (UBO) of a complex organization

Almost 70% of Dutch BVs are linked via shares to another company in the Netherlands or internationally. More than 30% of Dutch BVs and NVs have a link to foreign companies. The Dun & Bradstreet Data Cloud is the most complete and reliable source for insight into the Dutch and foreign relationships of your business partners, ranging from small unknown companies to the largest multinationals with thousands of branches. Translated with www.DeepL.com/Translator (free version) Read more.

I want to understand and monitor the risk in the total supply chain

An initial check when selecting a supplier is not sufficient. It is then important to make all changes in risks transparent and to monitor them. This keeps you informed exactly how the risks in your total supply chain are developing. Only with this information can you correctly assess all risks within your portfolio. Read more.

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