When is your organization ready for a master data management strategy? In this blog you will read which signals indicate this (such as fragmented data, data problems or growth plans) and how to set up an MDM strategy in 9 clear steps. From setting goals to securing data quality: this roadmap will help you get a grip on your data and be ready for further growth and digitization.
AI can take sales and marketing to the next level, but only if the underlying data is correct. Without reliable, up-to-date, and integrated customer data, AI has no impact and leads to inefficiency and wrong decisions. Master Data Management (MDM) is crucial for this reason: it provides a complete customer view and ensures data cleanliness, integration, and insight. With the right data infrastructure, AI becomes truly valuable, for example through smart lead scoring.
In the information age, it is difficult to distinguish truth from noise. The DIKW hierarchy (data, information, knowledge, wisdom) helps companies turn data into strategic insights. It starts with filtering noise: unfounded opinions and misleading figures. Next comes data verification and context, leading to knowledge that drives better decisions. Organizations that consciously go through these steps gain a competitive edge in the market. How well is data in your organization transformed into true wisdom?
A small typo in customer data can lead to a lot of extra work. Many companies still struggle with fragmented systems, which causes inefficiency and errors. Integrated customer management offers the solution. By linking CRM systems to other tools, a unified customer view is created, reducing administrative burden and improving the customer experience. Discover how smart integrations increase efficiency, ensure data integrity, and enhance the strategic value of customer information.
GDPR is more than just a legal obligation โ it affects all business processes that work with data. Poor compliance can lead to hefty fines, data loss, and damage to customer trust. But a well-implemented GDPR policy actually offers opportunities: better data quality, more efficient processes, and stronger customer relationships. In this article, discover practical best practices to stay GDPR-compliant without hindering your growth.
Many companies have not organized their data management effectively, leading to inefficiencies, errors, and missed opportunities. Fragmented data and manual processes slow down decision-making, leaving competitors ahead. With Master Data Management, you can gain control over your data, automate processes, and achieve a competitive advantage.
Clean data is essential for any business, but manually updating data is a time-consuming and error-prone process. Learn how to use automated solutions to keep your data clean efficiently, save costs and ensure consistency in your business processes.
Companies like Apple and Google ask for your D-U-N-S number, but how do you get this number and what do these companies use it for? In this article, we explain and discuss the benefits of having a D-U-N-S number
Since 2023, the EU has implemented DAC7, a European directive for platform operators (better known as marketplaces) to provide more transparency to the Tax Authorities about who is selling what via a marketplace. Complying with this can be quite challenging, especially if you don't know how to store your data correctly.
Demand Generation is the future of marketing, but more challenging than Lead Generation. Combine both strategies and use prospecting tools and third-party data to be successful.
Effective data analysis is crucial for strategic decisions. Master data management ensures data quality, facilitates data integration and advanced analytics, allowing companies to respond quickly to market changes and customer needs, and remain competitive.
This blog reveals how Sales Velocity and data quality go hand in hand to improve sales performance. Discover how this crucial metric affects the speed and efficiency of your sales process and learn practical strategies to use high-quality data for sustainable growth and competitive advantage.
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