From AI FOMO to smart sales: why good data and MDM are crucial
AI can take sales and marketing to the next level, but only if the underlying data is correct. Without reliable, up-to-date, and integrated customer data, AI has no impact and leads to inefficiency and wrong decisions. Master Data Management (MDM) is crucial for this reason: it provides a complete customer view and ensures data cleanliness, integration, and insight. With the right data infrastructure, AI becomes truly valuable, for example through smart lead scoring.