CWS forges a healthy collaboration with its customers
Hygiene, care and safety are high on the agenda at CWS, the full-service provider of workwear, floor care, fire protection, cleanrooms and hygiene solutions. With more than 300,000 customers worldwide in 30 sectors, time and time again they face the great challenge of starting and maintaining a healthy and sustainable customer relationship. In this respect, Altares Dun & Bradstreet proves to be a matchmaker made in heaven: thanks to their clear and reliable reports, CWS has all the necessary information beforehand to find the ideal match among new customers. In addition, Altares Dun & Bradstreet proactively offers solutions, ensuring that the customer relationship remains healthy and resilient, even in turbulent times.
CWS
300.000
customers
11.000
employees
30
operations in 30 sectors
Healthy customer relationships are key to our success. As a service provider, it is essential for us to have a sustainable and reliable relationship with our customers. Altares Dun & Bradstreet helps us make our choices effectively, based on solid, comprehensive, fast and up-to-date data reports. The simple colour system used enables the sales department to easily take the next action in customer contact. In the future, we want to explore, together with Altares Dun & Bradstreet, ways to further optimize our processes, so that we can continue to grow as a company with a healthy and balanced customer base.”
Kelly Denies
Manager accounting Belux
1. The Challenge
Being able to gauge new customers properly
Healthy customer relationships are key to our success.
No one likes to make a decision based on little or no information. This also applies to the employees at CWS. As a rental company, they believe that a healthy and sustainable customer relationship is extremely valuable. When they are about to onboard new customers or start a collaboration, it therefore helps to make a reliable assessment. But companies that have been CWS customers for many years also benefit from a more proactive approach as this allows CWS to provide plans and services tailored to their needs.
With operations in more than 30 industries, CWS has a huge customer base. From very stable industries to customers who are hit harder by rising energy prices, the ripple effect of the covid-19 pandemic and the overall recession. CWS wants to make a correct assessment for each of those customers: what is the best possible solution for the customer, what is feasible for both partners? This requires a major effort from CWS, an international company with more than 11,000 employees, in which alertness, a resilient approach and a clear view of the customer portfolio offer absolute added value when it comes to starting and maintaining healthy customer relationships. Only by getting up-to-date, comprehensive and fast reports can they provide customers with the right solution, based on the best possible financial information.
2 The solution
The reports and tools of Altares Dun & Bradstreet
Kelly Denies, Manager accounting Belux of CWS explains: “Thanks to Altares Dun & Bradstreet, we've decided to approach customers proactively. Financial health is important to us, not only for ourselves, but also for our customers. With the reports and tools provided by Altares Dun & Bradstreet, we can ensure that the collaboration with our customers is and remains healthy. Prospects can also be screened proactively. As a rental company, we must take a long-term view of customer relations. Altares Dun & Bradstreet helps us with that.”
To ensure that CWS can build a healthy customer base with a focus on sustainable customer relationships, they proactively request reports through Dun & Bradstreet. This enables sales staff to check whether a company is creditworthy before they start a collaboration.
Smoother cooperation between the credit risk department and sales department is the key to success throughout this process. Finding a good match is also worthwhile in this respect: sales staff need to be clear as to whether they have the green light to onboard customers.
1.5M
people wear our work clothes
16
countries where we have operations
GOLD
EcoVadis rating 2022/2023