Dreamcatch realizes dreams with smart lead data and increased conversion
Fundraising for world-improving campaigns through offline and online B2B lead generation: that's what sales agency Dreamcatch does for idealistic brands within the non-profit sector. The agency assumes complete responsibility for handling corporate fundraising on behalf of their clients such as the Red Cross, Unicef, the Heart Foundation, the WWF and the Princess Maxima Center Foundation.
Dreamcatch
2015
Active since 2015
25
colleagues
25%
Conversion growth
Thanks to Altares' data solution, our conversion rate has increased by as much as 25 percent. We are so much more efficient for our nonprofit clients and it also creates more job satisfaction for our employees who are less likely to come away empty-handed."
1. The Challenge
More efficient fundraising
For Dreamcatch, it is essential to conduct corporate fundraising as efficiently as possible. This is because it is crucial to approach businesses of the right size that align with the mission of nonprofit organizations. This challenge was compounded by the fact that Dreamcatch relies on cold acquisition and then originally with non-current data sources.
This often led to contact with organizations that were not a match for the non-profits. These included non-existent companies, individuals who had long left the organization in question and financially unsound organizations. Dreamcatch also wanted to filter suitable partnership opportunities for their clients, as some brands did not want to associate with others due to image issues or fundamental differences in values. For example, the Heart Foundation does not want to enter into a business relationship with a company from the tobacco or alcohol industry. Moreover, non-profits are only allowed to use 20 percent of their budget for fundraising, which makes generating the right leads hugely important, because you want to get a bite as soon as possible.
To accomplish this, Dreamcatch needed accurate data to generate the right leads and achieve a successful conversion. A new approach was needed. Smart and rich data is crucial for reaching the right audience, working more efficiently and driving conversions. Dreamcatch needs that assurance to make their clients' dreams come true.
2 The solution
Up-to-date data for deep business insights
Altares Dun & Bradstreet therefore now supports Dreamcatch with the right business data, providing the agency with accurate and up-to-date information. Think financial health indicators, allowing them to select the right target groups and raise funds more effectively for their clients. And that makes real impact.
Through implementation partner Redshanks, Dreamcatch was introduced to the data solution 'Market Insight' from Altares Dun & Bradstreet. This gives the agency access to intelligent and up-to-date data. The advanced data analysis and visualization tool provides Dreamcatch with deep insight into potential business supporters for their nonprofit clients.
Dreamcatch now has access to more than 265 current data elements through the Altares Dun & Bradstreet platform, making it easier to select the right audiences for the various clients they work with.
The tool also provides capabilities for easy selection, segmentation, visual analysis, data mining, rich campaign data and geo-analysis. This also ensures, for example, that subscriptions with the same address and phone number are singled out. This allows Dreamcatch to avoid calling five companies, all of which ultimately turn out to be one.
2015
5
2023
3. The result
Quality assurance and a sustainable future
Ultimately, Altares Dun & Bradstreet's data and Redshanks' support is delivering business dreamcatcher Dreamcatch significant efficiency and quality improvements. Thanks to smarter data and insights, they can now make high-quality appointments. And it's paying off: they've already seen a 25 percent increase in the number of successful calls. Employees notice this too, and they can now fully focus on their tasks, without the need for time-consuming checks and corrections. And that benefit pays off not only financially, but also in job satisfaction. Dreamcatch sees this reflected in the positive feedback from both employees, who are better able to focus on and communicate more effectively with the right contacts, and nonprofit organizations that experience a significant increase in engaged companies they come in contact with
"We support our clients in particularly valuable endeavors and strive to do so as efficiently as possible. Since partnering with Altares Dun & Bradstreet and having real-time access to data, we are more effective than ever." Esther Steenvoorden, Commercial director at Dreamcatch.
"By contacting only organizations and individuals who are financially sound and genuinely interested in working together, we save a lot of time. This not only benefits our clients, but also increases the well-being of our employees. The efficiency gains contribute significantly to job satisfaction," Steenvoorden said.
That data collaboration left us wanting more. In addition to its current data solution, Dreamcatch is also in talks with Altares Dun & Bradstreet for a new partnership in the area of ESG-data, in order to map out exactly where companies stand when it comes to environmental, social and governance criteria. This can unlock new business opportunities for Dreamcatch and help expand their portfolio.
What other customers say
"Data is the backbone of our business. In essence, we cannot function without reliable and up-to-date data."
“Before engaging with a company, we always conduct a thorough analysis and request various supporting documents for identification and verification.”
"As a company with an international focus, it is important for us to have a stable solution available based on global data."
'Every new customer we want to check. It sleeps much better for everyone if you know that companies you are owed money from can actually pay it.'
"To make sure we are sourcing good, reliable dealers everywhere, we need the expertise of Altares Dun & Bradstreet"
"We can now act proactively when it comes to credit risk"
"We had another business information provider, but in testing we found that with their data we were only covering 45 percent of our customers"
"Doing business based on current, complete and accurate data"
"Only by automating can we make substantial gains"
"Improved customer insight and optimal service"
"'For Barco, it is important to support your strategy and decisions with market data"
"Altares Dun & Bradstreet's Marketing Insight solutions have provided ten times higher conversion from 'suspects' to 'prospects' in the Benelux"
