Dept puts content at center of repositioning Altares D&B

Reading Time 3 minutes | Written by Anne de Geus | May 2, 2018

Press releases

ROTTERDAM - May 2, 2018 - Altares Dun & Bradstreet (Altares D&B), one of the largest, international data providers, has engaged digital agency Dept in their content marketing strategy and execution to launch the company's repositioning.

With the world's largest commercial database, consisting of business information from more than 300 million companies, the company wants to emerge as a leading supplier of master data. In close cooperation with Altares D&B, Dept has worked on developing content with concrete solutions for getting the data management of large organizations in order. Through a better convergence of sales, marketing and advertising, the right B2B target groups are brought into contact with white papers, blogs and videos that are relevant to them.

Martijn Baart, Account Manager at Dept: "Our focus on content marketing strategy, combined with the data expertise of Altares, ensures that we could reposition the company in the market. Working closely together, Dept combined the expertise of their content strategists with the specialist expert knowledge of Altares. This allowed us to create a content database and marketing strategy that both triggered engagement and attracted a broader audience."

"By reinventing ourselves, we want to dust off the image that data often still has," adds Wieke Jong, Content & Campaign Marketing Officer at Altares D&B. "After all, behind those large amounts of data is a very beautiful story. With our data analytics and solutions, we can help our clients turn valuable data into relevant insights."

About Dept

Dept is an international agency with over 750 experienced thinkers & doers. One agency where creativity, technology and data come together. They help reinvent & accelerate digital reality by creating experiences people want and organizations need.

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