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These topics, amongst others, will be covered in the webinar
Why you shouldn't miss this webinar
In a digital world that is constantly changing, the buyer journey is evolving at lightning speed. The customer journey that a B2B customer finds ideal is increasingly similar to that of a B2C customer. So quick (digital) interaction, clear information and a solution to your problem that you prefer to have at your fingertips. For companies, it is important to adapt their marketing and sales processes accordingly. Among other things, by identifying the right touch points and making smart use of data and technology.
During this exclusive webinar, we will share insights on how CM.com has designed its marketing and sales processes to optimize their customer journey. Pim Camps, Lead Revenue Operations at CM.com, will explain how he uses a combination of smart data deployment, innovative technologies, and sophisticated processes to create a seamless buyer journey.
Finally, we also look ahead to changes in the buyer journey that we can expect in the near future. For example, CM.com wants to stay ahead of the market by integrating AI and “conversational commerce” into their strategy.
Don't miss this opportunity to participate in an in-depth conversation with experts in data, marketing, and sales. This webinar offers valuable insights and practical tips, whether you work in marketing, sales, or are simply interested in the future of this field. Register today and prepare for the future.
The new standard: The evolution of the buyer journey
Learn how the buyer journey is evolving in an ever-changing digital world and why companies must adapt to stay relevant.
The power of data: How CM.com optimizes marketing and sales
Learn how CM.com uses data to refine their marketing and sales processes, using insights from Altares Dun & Bradstreet for a complete customer view
Innovation: The future of customer interaction
Explore the rise of innovative technologies, such as AI and conversation commerce, transforming customer interactions.
Altares Dun & Bradstreet
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Pontbeekstraat 4
1702 Dilbeek (Brussels)
