Blog

We're curious and happy to share our findings. Read the latest blogs on Master Data, Risk Management, Marketing Intelligence and more here.

Sales & Marketing

This is why data is your best team member

In this blog, experts from CM.com, WeTransfer, and Altares share how they use data as the engine of their commercial processes. From improving lead qualification to automating workflows, data makes the difference. By breaking down silos, streamlining systems, and making data-driven decisions, they achieve more results with less effort. Data is therefore not just supportive but an active team member that brings marketing and sales closer together, and closer to the customer.

Compliance

SEPA 2.0 is coming: are you ready for the new European standard?

SEPA 2.0 is just around the corner, changing how your organization processes international payments. Are you ready to avoid errors, delays and compliance issues? Find out in this blog what the new European address standard means, why structured data is crucial, and how to smartly prepare your systems for November 2025. Take action now and benefit from faster, more secure payments later.

Sales & Marketing

No-code: The essential mindset for modern marketing teams

No-code tools like Zapier and Make.com are gaining ground in marketing and sales, but success doesn’t depend on the tools themselves. It’s about process thinking: recognizing frustrations, spotting opportunities, and automating smartly. Not everything needs to be automatic; valuable solutions are simple, transparent, and scalable. No-code doesn’t require an IT degree but vision, curiosity, and room to experiment. This also lays the foundation for AI integration. Start small, think big, and let people make the difference.

Credit Risk Management

New SBC code in the Netherlands: how to deal with it

The Netherlands is introducing a new SBC code as of September 1, 2025. This may appear to be a purely Dutch update, but Belgian companies doing business with Dutch customers will also feel the effects. Do you use Dutch data for risk analysis, segmentation or reporting? Then this is the time to review your processes and systems.

Master Data Management

From AI FOMO to smart sales: why good data and MDM are crucial

AI can take sales and marketing to the next level, but only if the underlying data is correct. Without reliable, up-to-date, and integrated customer data, AI has no impact and leads to inefficiency and wrong decisions. Master Data Management (MDM) is crucial for this reason: it provides a complete customer view and ensures data cleanliness, integration, and insight. With the right data infrastructure, AI becomes truly valuable, for example through smart lead scoring.

Compliance

Preparing for the AMLA: Four steps to a watertight AML framework

The arrival of the European AMLA calls for a future-proof anti-money laundering policy. This blog provides a practical four-step plan to strengthen your AML framework: map out your current processes, centralize UBO and PEP profiles, automate risk classification, and ensure continuous improvement.

Credit Risk Management

Navigating change: what the new NACE-BEL codes mean for your organization

From January 2025, the classification of Belgian sector codes (NACE-BEL) will change. The update provides a more modern classification of economic activities and has a direct impact on your data, analyses and systems. Think of changed risk models, CRM segmentation and data links. By anticipating now, you avoid mistakes and stay futureproof as an organization.

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Credit Risk Management

The AI scorecard of tomorrow starts with transparency today

On June 6, 2025, Altares Dun & Bradstreet will launch an innovative Belgian AI scorecard for credit assessment. Powered by advanced neural networks and proprietary explainability methods, the model offers clear insight into every decision. Fully transparent, ethically designed, and compliant with GDPR and the EU AI Act. This scorecard enables organizations to assess risks more accurately and make responsible decisions in a rapidly evolving economy.

Master Data Management

From noise to wisdom: How data leads to better decisions

In the information age, it is difficult to distinguish truth from noise. The DIKW hierarchy (data, information, knowledge, wisdom) helps companies turn data into strategic insights. It starts with filtering noise: unfounded opinions and misleading figures. Next comes data verification and context, leading to knowledge that drives better decisions. Organizations that consciously go through these steps gain a competitive edge in the market. How well is data in your organization transformed into true wisdom?

Sales & Marketing

How to use data for storytelling in marketing campaigns

Data storytelling is the key to successful marketing campaigns. Integrating data from different sources creates powerful stories that resonate with your target audience. Combining data analysis and creativity creates campaigns that are both informed and inspiring. Discover how you can use smart data analysis and technology, such as AI and machine learning, to optimize your marketing strategy and build lasting customer relationships.

Master Data Management

Integrated customer management enhances the efficiency of CRM administration

A small typo in customer data can lead to a lot of extra work. Many companies still struggle with fragmented systems, which causes inefficiency and errors. Integrated customer management offers the solution. By linking CRM systems to other tools, a unified customer view is created, reducing administrative burden and improving the customer experience. Discover how smart integrations increase efficiency, ensure data integrity, and enhance the strategic value of customer information.

Sales & Marketing

How to use integrations to shift from a traditional to an innovative sales approach

The sales world is changing rapidly. Traditional methods no longer meet customer expectations, but the shift to innovative sales raises questions. How do you maintain the personal touch while leveraging data and technology? Smart integrations serve as the bridge between tradition and innovation. They enable faster processes, better customer insights, and more efficient sales. Learn how you can future-proof your sales strategy.

What can we help you with?

I want to be able to assess the risks with prospects

Did a promising lead come in? Good for you! But now it's time to make some business decisions. Are you going to accept him as a customer? Can he buy on credit, and if so on what terms? When making these decisions, use our reliable business information, such as our credit risk data. Then you avoid doing business with companies that actually cannot meet their financial obligations. Read more.

I want to map my market and market potential

Knowledge and understanding of your market is critical to your success. The Dun & Bradstreet Data Cloud is the largest of its kind and allows you to conduct comprehensive analysis, understand your market share and market penetration, and uncover growth opportunities.

How many companies are there actually within a particular region and how big are these companies? How many companies are active within a specific branch and how many people are employed there? You can quickly and easily make counts and selections in D&B's international companies database on the basis of many criteria. This gives you an insight into where you can best focus your efforts and where your chances of success are the greatest. Read More

I want to integrate Dun & Bradstreet data into my ERP system

By integrating our rich database into your ERP system, you can benefit in many ways. For example, you clean up and keep your data clean throughout your organization. You can validate and enrich your customer and prospect information directly from your business application. Current information becomes instantly accessible within your ERP and you can use it to automate your acceptance process and improve scoring model. Translated with www.DeepL.com/Translator (free version) Read more.

I want to identify a stakeholder (UBO) of a complex organization

Almost 70% of Dutch BVs are linked via shares to another company in the Netherlands or internationally. More than 30% of Dutch BVs and NVs have a link to foreign companies. The Dun & Bradstreet Data Cloud is the most complete and reliable source for insight into the Dutch and foreign relationships of your business partners, ranging from small unknown companies to the largest multinationals with thousands of branches. Translated with www.DeepL.com/Translator (free version) Read more.

I want to understand and monitor the risk in the total supply chain

An initial check when selecting a supplier is not sufficient. It is then important to make all changes in risks transparent and to monitor them. This keeps you informed exactly how the risks in your total supply chain are developing. Only with this information can you correctly assess all risks within your portfolio. Read more.

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