Category: blog

Technology represents the 'how' for change, us humans decide 'why'. Our innovative data experts are therefore convinced that data is only valuable when it has a purpose. Curious to our way of thinking? Find out about our goals and beliefs!

Master Data Management

Fast clean data: (Not) a matter of time

Clean data is essential for any business, but manually updating data is a time-consuming and error-prone process. Learn how to use automated solutions to keep your data clean efficiently, save costs and ensure consistency in your business processes.

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Sales & Marketing

From data to deal: working faster thanks to AI?

AI, such as ChatGPT, optimizes sales processes by automating tasks like email personalization, administration, and market analysis. Success, however, depends on the quality of the input data and critically checking the output.

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Sales & Marketing

How brand preference shapes the B2B buyer's journey

Brand preference is essential in the B2B buyer's journey, where decision makers often do 90% of their research before contacting them. This blog covers how brand loyalty and timing are crucial, and how a CRM system helps optimize the buyer's journey through relevant content and data analysis.

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Credit Risk Management

Is the credit manager being replaced by AI?

The integration of AI in credit management increases efficiency and accuracy, transforming the role of credit managers into more strategic tasks. Human expertise remains crucial in an AI-supported future.

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Master Data Management

What does the DAC7 legislation mean for my business?

Since 2023, the EU has implemented DAC7, a European directive for platform operators (better known as marketplaces) to provide more transparency to the Tax Authorities about who is selling what via a marketplace. Complying with this can be quite challenging, especially if you don't know how to store your data correctly.

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