Category: blog

Technology represents the 'how' for change, us humans decide 'why'. Our innovative data experts are therefore convinced that data is only valuable when it has a purpose. Curious to our way of thinking? Find out about our goals and beliefs!

Model vliegtuig op gele achtergrond
Master Data Management

Data quality: the accelerator of Sales Velocity

This blog reveals how Sales Velocity and data quality go hand in hand to improve sales performance. Discover how this crucial metric affects the speed and efficiency of your sales process and learn practical strategies to use high-quality data for sustainable growth and competitive advantage.

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Altares medewerkers
Master Data Management

Salesforce World Tour Amsterdam: A glimpse into the future and AI

Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.

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Lego blokjes
Master Data Management

Can you fully trust your CRM?

The short answer to this question is: no. But the long answer is: it could and should be. A CRM (Customer Relationship Management) tool like Salesforce, HubSpot, and Microsoft Dynamics is designed to support various departments within your organization and enable data-driven decision-making. So, we can say that your CRM is essential for successful business operations, but secretly, you can't trust the data within your CRM.

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cristal Ball
Sales & Marketing

A 'magical' crystal ball for marketing and sales

This is a story about hard data that works like a magic ball. And about how to use this data in such a way that your marketing and sales processes will never be the same again. Welcome to the world of third-party data in your CRM. 

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Supply & Procurement

How to easily put together a supplier profile

Discover how Data Blocks help build detailed supplier profiles. Integrate modular data blocks seamlessly into your CRM/ERP system for streamlined risk management and analysis, enabling businesses to operate more efficiently.

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360-degree customer profiles
Master Data Management

Successful customer relationships: how a 360-degree customer view helps

A 360-degree customer view, based on an understanding of the industry and specific customer situations, makes sales processes more efficient. This enables sales to position solutions in a relevant way, with personalized offerings that go beyond standard pitches. In addition, different departments within the organization benefit from a complete customer view for improved customer service and more

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