Een Ideal Customer Profile (ICP) is cruciaal voor gerichte marketing en sales in B2B-strategieรซn. Dit blog beschrijft de stappen voor het creรซren van een ICP, van data-analyse en verrijking tot het opstellen en toepassen van het profiel voor betere klantrelaties en een hogere ROI.
Use sales triggers to connect with customers at the right time. Identify signals such as business moves or new financings with CRM systems, social media and AI. This improves your timing, increases conversions and makes sales processes more efficient. Discover how strategic data analytics can optimize your sales.
Web forms are crucial for B2B companies. By leveraging external data and automatic data enrichment via APIs, leads can be processed more efficiently, optimizing marketing and sales.
Companies like Apple and Google ask for your D-U-N-S number, but how do you get this number and what do these companies use it for? In this article, we explain and discuss the benefits of having a D-U-N-S number
The integration of AI in credit management increases efficiency and accuracy, transforming the role of credit managers into more strategic tasks. Human expertise remains crucial in an AI-supported future.
Since 2023, the EU has implemented DAC7, a European directive for platform operators (better known as marketplaces) to provide more transparency to the Tax Authorities about who is selling what via a marketplace. Complying with this can be quite challenging, especially if you don't know how to store your data correctly.
Demand Generation is the future of marketing, but more challenging than Lead Generation. Combine both strategies and use prospecting tools and third-party data to be successful.
The AML7 directive is not yet official, but the EU has proposed seven amendments to the AML6, including a central AMLA, uniform AML/KYC rules, stricter crypto rules, and a ban on anonymous crypto wallets and cash purchases over 10,000 euros.
Effective data analysis is crucial for strategic decisions. Master data management ensures data quality, facilitates data integration and advanced analytics, allowing companies to respond quickly to market changes and customer needs, and remain competitive.
This blog reveals how Sales Velocity and data quality go hand in hand to improve sales performance. Discover how this crucial metric affects the speed and efficiency of your sales process and learn practical strategies to use high-quality data for sustainable growth and competitive advantage.
Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.
The short answer to this question is: no. But the long answer is: it could and should be. A CRM (Customer Relationship Management) tool like Salesforce, HubSpot, and Microsoft Dynamics is designed to support various departments within your organization and enable data-driven decision-making. So, we can say that your CRM is essential for successful business operations, but secretly, you can't trust the data within your CRM.
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