Yesterday, I had the opportunity to attend the Salesforce World Tour at EXPO Greater Amsterdam, an event that prominently features on my annual agenda. As an avid supporter of Salesforce, I was looking forward to the unveiling of new features and the latest developments. However, I left the event with mixed feelings. Here's why.
The short answer to this question is: no. But the long answer is: it could and should be. A CRM (Customer Relationship Management) tool like Salesforce, HubSpot, and Microsoft Dynamics is designed to support various departments within your organization and enable data-driven decision-making. So, we can say that your CRM is essential for successful business operations, but secretly, you can't trust the data within your CRM.
Marketers often describe their colleagues in sales as 'lazy', with a slight negative undertone. But what if this 'laziness' is actually precisely what every company needs? Let's explore this provocative thought.
Check out the infographic to see how to turn floating leads into loyal customers thanks to external company data
This is a story about hard data that works like a magic ball. And about how to use this data in such a way that your marketing and sales processes will never be the same again. Welcome to the world of third-party data in your CRM.Â
Digitization and the growth of data have changed the marketing world tremendously. Collecting data alone is not enough; something must be done with it to gain valuable insights. In this blog, we discuss the top 5 data trends every marketing manager wants to know about.
In today's fast-paced and highly competitive business environment, it's more important than ever to stay ahead of the competition. One way to do this is by leveraging the power of data-as-a-service (DaaS).
What causes bad data? Bad data is a result or manifestation of a series of events that cause it. We list the events, along with the causes and possible steps for quick resolution.
Looking to get more international prospects, but no idea where to start? B2B prospecting has become even more challenging in recent years, and the sales process changes with it.
A strong customer relationship is essential for securing your revenue. In this blog we explain how to build a strong relationship with your customers.
Having the universe of company data at your fingertips within one tool. All the information you need to set up highly targeted sales & marketing campaigns. Sounds fantastic, doesn't it?
Altares Dun & Bradstreet
Inter Access Park
Pontbeekstraat 4
1702 Dilbeek (Brussels)
