Blog van Altares

Sales & Marketing

No-code: The essential mindset for modern marketing teams

No-code tools like Zapier and Make.com are gaining ground in marketing and sales, but success doesn’t depend on the tools themselves. It’s about process thinking: recognizing frustrations, spotting opportunities, and automating smartly. Not everything needs to be automatic; valuable solutions are simple, transparent, and scalable. No-code doesn’t require an IT degree but vision, curiosity, and room to experiment. This also lays the foundation for AI integration. Start small, think big, and let people make the difference.

Credit Risk Management

New SBC code in the Netherlands: how to deal with it

The Netherlands is introducing a new SBC code as of September 1, 2025. This may appear to be a purely Dutch update, but Belgian companies doing business with Dutch customers will also feel the effects. Do you use Dutch data for risk analysis, segmentation or reporting? Then this is the time to review your processes and systems.

Master Data Management

From AI FOMO to smart sales: why good data and MDM are crucial

AI can take sales and marketing to the next level, but only if the underlying data is correct. Without reliable, up-to-date, and integrated customer data, AI has no impact and leads to inefficiency and wrong decisions. Master Data Management (MDM) is crucial for this reason: it provides a complete customer view and ensures data cleanliness, integration, and insight. With the right data infrastructure, AI becomes truly valuable, for example through smart lead scoring.

Compliance

Preparing for the AMLA: Four steps to a watertight AML framework

The arrival of the European AMLA calls for a future-proof anti-money laundering policy. This blog provides a practical four-step plan to strengthen your AML framework: map out your current processes, centralize UBO and PEP profiles, automate risk classification, and ensure continuous improvement.

Credit Risk Management

Navigating change: what the new NACE-BEL codes mean for your organization

From January 2025, the classification of Belgian sector codes (NACE-BEL) will change. The update provides a more modern classification of economic activities and has a direct impact on your data, analyses and systems. Think of changed risk models, CRM segmentation and data links. By anticipating now, you avoid mistakes and stay futureproof as an organization.

Bubble on blue yellow turquoise background

Credit Risk Management

The AI scorecard of tomorrow starts with transparency today

On June 6, 2025, Altares Dun & Bradstreet will launch an innovative Belgian AI scorecard for credit assessment. Powered by advanced neural networks and proprietary explainability methods, the model offers clear insight into every decision. Fully transparent, ethically designed, and compliant with GDPR and the EU AI Act. This scorecard enables organizations to assess risks more accurately and make responsible decisions in a rapidly evolving economy.

Master Data Management

From noise to wisdom: How data leads to better decisions

In the information age, it is difficult to distinguish truth from noise. The DIKW hierarchy (data, information, knowledge, wisdom) helps companies turn data into strategic insights. It starts with filtering noise: unfounded opinions and misleading figures. Next comes data verification and context, leading to knowledge that drives better decisions. Organizations that consciously go through these steps gain a competitive edge in the market. How well is data in your organization transformed into true wisdom?

Sales & Marketing

How to use data for storytelling in marketing campaigns

Data storytelling is the key to successful marketing campaigns. Integrating data from different sources creates powerful stories that resonate with your target audience. Combining data analysis and creativity creates campaigns that are both informed and inspiring. Discover how you can use smart data analysis and technology, such as AI and machine learning, to optimize your marketing strategy and build lasting customer relationships.

Master Data Management

Integrated customer management enhances the efficiency of CRM administration

A small typo in customer data can lead to a lot of extra work. Many companies still struggle with fragmented systems, which causes inefficiency and errors. Integrated customer management offers the solution. By linking CRM systems to other tools, a unified customer view is created, reducing administrative burden and improving the customer experience. Discover how smart integrations increase efficiency, ensure data integrity, and enhance the strategic value of customer information.

Sales & Marketing

How to use integrations to shift from a traditional to an innovative sales approach

The sales world is changing rapidly. Traditional methods no longer meet customer expectations, but the shift to innovative sales raises questions. How do you maintain the personal touch while leveraging data and technology? Smart integrations serve as the bridge between tradition and innovation. They enable faster processes, better customer insights, and more efficient sales. Learn how you can future-proof your sales strategy.

Compliance

The Impact of GDPR on business data management

GDPR is more than just a legal obligation – it affects all business processes that work with data. Poor compliance can lead to hefty fines, data loss, and damage to customer trust. But a well-implemented GDPR policy actually offers opportunities: better data quality, more efficient processes, and stronger customer relationships. In this article, discover practical best practices to stay GDPR-compliant without hindering your growth.

Credit Risk Management

How do you improve your credit rating and credit limit as a business?

Your credit rating and credit limit determine how financial institutions and suppliers rate your business. A higher score ensures better terms and lower costs. Improvement requires a strategic approach: pay invoices on time, keep your financial records up-to-date and manage your business structure well. By acting consistently financially responsible, you will build a strong reputation and increase your credit opportunities

Category: blog

Technology represents the 'how' for change, us humans decide 'why'. Our innovative data experts are therefore convinced that data is only valuable when it has a purpose. Curious to our way of thinking? Find out about our goals and beliefs!

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